Doritos Fiera Preta 2024 ናይ ቀለብ መግቢ መሸፈኒ ስልማት by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2025
Doritos Fiera Preta 2024 ናይ ቀለብ መግቢ መሸፈኒ ስልማት
by PepsiCo Design and Innovation
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
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- Verified Award Winner
- Verify Award Status for #169601
The Design
About Doritos Fiera Preta 2024 ናይ ቀለብ መግቢ መሸፈኒ ስልማት
ዶሪቶስ ፊየራ ፕሬታ 2024 ንፌይራ ፕሬታ፡ እቲ ኣብ ላቲን ኣመሪካ ዝዓበየ ናይ ጸሊም ባህሊ ፍጻመ፡ ተባሂሉ ዝተፈጥረ ውሱን ሕታም ናይ ቀለብ መግቢ መሸፈኒ ተኸታታሊ እዩ። ፌይራ ፕሬታ ቅድሚ 16 ዓመታት ከም ዕዳጋ ጀሚሩ፡ ናብ ሰለስተ መዓልቲ ዝወስድ ፌስቲቫል ዓብዩ፡ ኣብኡ ከኣ ንዋታውን ምልክታውን ሃብቲ ይለዋወጥ፡ ሱራት ይዕቀብ፡ ፍልጠት ድማ ካብ ሓደ ወለዶ ናብ ካልእ ወለዶ ይመሓላለፍ። እቲ ናይ መሸፈኒ ስነ-ጥበባዊ ስራሕ ብሰለስተ ስነ-ጥበበኛታት ካብ ፕሬታ ኮሚክስ፡ ንኸባብያውያን ጸለምቲ ስነ-ጥበበኛታት ዘተባብዕ ተበግሶ ናይ ፌይራ ፕሬታ ትካል፡ እዩ ተሰሪሑ። እቲ ንድፊ ብዙሕ ግዜ ዘይስማዕ ድምጽታት ከጉልሕ ዝዓለመ እዩ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Doritos Fiera Preta 2024 ናይ ቀለብ መግቢ መሸፈኒ ስልማት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Doritos Fiera Preta 2024 ናይ ቀለብ መግቢ መሸፈኒ ስልማት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Doritos Fiera Preta 2024 ናይ ቀለብ መግቢ መሸፈኒ ስልማት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Feira Preta is the biggest event of Black culture in Latin America. From its start 16 years ago as a fair, the event grew into a three-day festival, a celebratory space where material and symbolic goods are exchanged, where roots are preserved and knowledge is transferred from one generation to the next.
- Inspiration
- As part of our global diversity and inclusion platform, Doritos wanted to help amplify the voices that often go unheard, ensuring bold voices are given the opportunity to create positive change. To honor this vision, we selected three artists who are also members of Preta Comics, an initiative from the Feira Preta Institute that promotes local Black artists.
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