ዲዛይን Kaigua ናይ ሻሂ ከረጢት ጥርኑፍ ማዕጹግ ብ Chushan Design ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስማዕሸጊ· 2025
Kaigua ናይ ሻሂ ከረጢት ጥርኑፍ ማዕጹግ
ዓሚል: Shenzhen Chushan Design Culture Group Co., Ltd.
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #170073 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Kaigua ናይ ሻሂ ከረጢት ጥርኑፍ ማዕጹግ
ካይጉዋ ንዝንጠልጠል ናይ ሻሂ ከረጢታት (hanging ear tea bags) ዝዳለወ ጥርኑፍ ማዕጹግ ንድፊ እዩ። ናይ ደገ ሳንዱቕ ቀሊል ናይ ዕጹው ሳንዱቕ ኮይኑ፣ 115 ብ 120 ብ 35 ሚሊሜተር መጠን ዘለዎ፣ ብሓደ ኢድ ንምጥቃምን ንመገዲ ንክምችእ ዝተሰርሐ እዩ። ገጽ ቅድሚት ብልኡም ወርቃዊ-ቀይሕ ሕብሪ (pink spot color) ተሸፊኑ፣ ብድርበ-ሙቐት (hot stamping) ዝተጻሕፉ ናይ ቻይናውያን ፊደላት ይሕዝ። ናይ ጣዕምን ፍርያትን ሓበሬታ ብመጣበቕ ወረቐት (adhesive stickers) ተጻፊፉ ዘሎ ኮይኑ፣ እዚ ኸኣ ናይ ማተርያል ሕትመትን ናይ ማዕጹግ ሓ�润 ንምንካይ ይሕግዝ። ብውሽጢ፣ 100 ብ 120 ሚሊሜተር ዝዓቐኑ ዕጹዋት ናይ ኣልሙኒየም ፎርፍ ከረጢታት ንሻሂ ኣረምዩ ንክቐንዩ ይሕልዉ። ካብ ኢ ቺንግ (I Ching) ዝተወስዱ ሓሙሽተ ምልክታት ምስ ሓሙሽተ ዓይነት ሻሂ ተዛሚዶም ዘለዉ ኮይኖም፣ ትርጉም ናይ ነፍሲ ወከፎም ኣብ ድሕሪት ናይ ዘክረጢት ተሓቲሙ ይርከብ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Kaigua ናይ ሻሂ ከረጢት ጥርኑፍ ማዕጹግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Kaigua ናይ ሻሂ ከረጢት ጥርኑፍ ማዕጹግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Kaigua ናይ ሻሂ ከረጢት ጥርኑፍ ማዕጹግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- "Kai Gua" is an hanging ear tea bag product. The outer box centers on the interactive concept of "open the box, activate luck," reinventing tea rituals through playful divination symbols. Five I Ching symbols with auspicious Eastern meanings correspond to five tea flavors. As hot water meets the bag, tea aroma and "good fortune" are released simultaneously. The character (gua) bridges cultural gaps with its dual pun: "ear-hook" for modern convenience and "divination symbol" for timeless wisdom.
- ዓቐንን ማዕሸግን
- Considering the ergonomics of single-handed use and the portability for travel, we have set the dimensions of the outer packaging to 115mm*120mm*35mm, ensuring a comfortable grip while being easy to carry. The inner sealed aluminum foil bag is sized at 100mm*120mm, perfectly fitting the outer box, further enhancing the overall convenience and practicality.
- መለለዪታት
- Mystical Consumption, I Ching, Tea Leaves, Drip Tea, Eight Trigrams
- ናይ ምፍራይ ቴክኖሎጂ
- This design follows the principle of simplicity and efficiency, using the most basic lockbox as the outer packaging. The front of the box features a vibrant pink special color, complemented by the exquisite hot-stamping process to display the Chinese characters (kaigua) along with a distinctive brand slogan, creating a strong visual impact and brand recognition. To reduce packaging waste and enhance shipping efficiency, we have opted for adhesive stickers to indicate product flavors and information, eliminating unnecessary materials used in traditional printing. The inner packaging uses aluminum foil bags, optimized for both sealing and color, ensuring product freshness while enhancing the overall aesthetic with carefully chosen colors. This overall solution embodies a design philosophy that balances environmental friendliness, simplicity, and efficiency, while addressing both brand image and logistics convenience.
- ናይ ዲዛይን ብድሆ
- The challenge of cultural translation is transforming the abstract wisdom of the 64 hexagrams of the *I Ching* into interactive symbols. We select five representative hexagrams and use packaging design to help consumers easily understand their meanings. By associating tea flavors with the hexagrams and using simple icons, we make the concept intuitive, enhancing user engagement. The innovation of drip tea addresses behavioral inertia, breaking the traditional "slow brewing" habit and making tea drinking fast and easy, in line with modern life.
- ምርምር
- This study uses a mixed-methods approach, surveying young professionals aged 25-35. It aims to create a tea-drinking experience that combines cultural resonance with practical value, addressing the mismatch between traditional tea and modern office environments. The study also tests the cognitive efficiency of I Ching symbols in consumer settings. The goal is to create a new category of "mystical consumption," increase sales and transaction value, and turn ancient wisdom into daily rituals, promoting cultural heritage while balancing functionality and emotional value in design.
- ምንጪ ሓሳብ
- "Kai Gua" combines Generation Z's love for astrology with the convenience of drip coffee bags, blending ancient divination with modern life. The name plays on the dual meaning of "ear hook" (efficiency) and "divination symbol" (Eastern philosophy). Tearing open the bag evokes the phrase "activating luck," turning the 64 I Ching symbols into office inspiration. This redesign makes tea drinking both a quick "physical technique" and a "spiritual uplift" through symbolic divination.
- ናይ ፕሮጀክት ግዜ
- The project was launched in March 2024 in Shenzhen, China, and completed in May 2024.
- ናይ ስርሒት ፍሰት
- After opening the outer box, randomly take out a sealed aluminum foil bag, carefully observe the hexagram on the front, and refer to the interpretation on the back. While savoring the aroma of the tea, you will seamlessly blend practicality with a sense of ceremony. Each cup of tea is not only a refreshing experience but also a symbolic "cheat code activation" moment, offering you a brand-new tea-drinking experience.
- ኣባላት ጋንታ
- Yin Peng
Mai Jingjing
Wang Kaixin - ናይ ስእሊ ክረዲት
- Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
