ዲዛይን Shengquan ናይ ቢራ ኣጣቕላል ብ Ningbo Mebox Brand Design Co., Ltd ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2025

Shengquan ናይ ቢራ ኣጣቕላል

ብ Ningbo Mebox Brand Design Co., Ltd

ዓሚል: China Resources Snow Breweries (China) Qinghai Sales Branch

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

11,999

ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #172352 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Shengquan ናይ ቢራ ኣጣቕላል

ሸንግኳን ካብ ባህሊ ቲበት ዝተመስረተ ናይ ቢራ ጥርናፈ ንድፊ እዩ። እቲ ጥርሙዝ ንንጽህና ናይ ኩንሉን ማይ ምንጪ ዘመልክት ቀንዲ ሰማያዊ ሕብሪ ዝጥቀም ኮይኑ፡ ነተን ውርጪ ዝኸደና ጫፋት ኣኽራን ዘዘኻኽራ ብሩኽ ሕብርታት ድማ ኣለዋኦ። ናይ ባህላዊ ቲበታዊ ኣልባሳት ስእልታትን ናይ ጽቡቕ ትምኒት መስቀላዊ ስርርባትን ምስ ዘመናዊ ኣረኣእያ ስነ-ጥበብ ተወሃሂዶም ቀሪቦም ኣለው። ንጹር ኣገባብ ጽሕፈትን ሓያላት ሕብርታትን ነቲ ላብል ንምንባብ ቀሊል ይገብርዎ። እቲ ላብልን ግዳማዊ ጥርናፈን ካብ ዳግማይ ዝጥቀመሉ ወረቐት ዝተሰርሑ እዮም። እቲ ጥርሙዝ ካብ ጽርግያ ዝተሰርሐ ኮይኑ፡ እቲ መኽደኒ ድማ ካብ ብረት እዩ። ልክዕ መጠን እቲ ጥርናፈ 238 ብ 75 ብ 75 ሚሊሜተር እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Shengquan ናይ ቢራ ኣጣቕላል ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Shengquan ናይ ቢራ ኣጣቕላል ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Shengquan ናይ ቢራ ኣጣቕላል ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: This packaging design captures the essence of purity and strength, vividly reflecting the pristine water source of Kunlun Sacred Spring. Rooted in Tibetan cultural motifs yet infused with modern design aesthetics, it pioneers a fresh Tibetan aesthetic style. Every sip invites consumers to experience rich regional heritage and humanistic warmth, forging a brand identity that is both distinctive and culturally profound.
ዓቐንን ማዕሸግን: 238mm*75mm*75mm
መለለዪታት: Beer Packaging Design, Regional Characteristics of Tibet, Tibetan Woodblock Print, Tibetan Written Language, Tibetan Typical Colors, New Tibetan Aesthetic Style
ናይ ምፍራይ ቴክኖሎጂ: This packaging transcends visual appeal and cultural depth by prioritizing sustainable materials and craftsmanship. Both the label and packaging utilize recyclable paper, minimizing ecological impact and promoting circular economy practices. The bottle employs premium glass to preserve the authentic flavor of the beer while exuding refinement. Its silver cap, crafted from environmentally friendly metal, ensures optimal freshness and embodies the majestic sanctity of snow capped Kunlun Mountain.
ናይ ዲዛይን ብድሆ: The core challenge lies in translating brand ethos and product attributes into visual design. To this end, the design uses vibrant hues and traditional motifs, along with the elements evoking the grand Kunlun Mountain and the pure glacial water. It captures the sacred essence of Tibetan culture, forging an emotional bond with consumers. Signature Tibetan robe silhouettes and patterns amplify cultural pride and identity, conveying the authentic bond with Tibet and uniqueness of the product.
ምርምር: As consumers increasingly seek cultural identity and emotional connection, packaging design has evolved beyond functionality into a vital medium for conveying cultural values and shaping brand identity.
Rooted in new Tibetan aesthetics, this packaging integrates regional heritage, the sacred spring, and humanistic spirit, reinterpreting them through modern design. The result is a packaging design that elevates brand recognition and market edge, delivering both practical and strategic value.
ምንጪ ሓሳብ: Inspired by Tibetan culture, this packaging design incorporates the silhouettes of traditional Tibetan robes and auspicious cross patterns. It resonates deeply with local heritage while maintaining inclusive appeal to a wider audience base. The bottle features a dominant blue tone symbolizing the purity of Kunlun water, complemented by silver evoking snow capped peaks. Every detail reflects regional cultural essence, ensuring a distinctive and memorable visual identity.
ናይ ፕሮጀክት ግዜ: The design and development of this project started in Ningbo, Zhejiang, in December, 2023. It will be introduced to the Chinese market in December 2025.
ናይ ስርሒት ፍሰት: The packaging ensures optimal convenience through conspicuous typography and vibrant colors, maximizing label visibility for instant and intuitive information comprehension.
By fusing Tibetan heritage motifs and balancing aesthetics with functionality, the design creates competitive distinction, transforming cultural storytelling into tangible user engagement that drives purchase decisions.
ኣባላት ጋንታ: Miaomiao Qiu, Qiaoling Xu, Honghui Yu, Huijiao Jin, Tianjie Zhang and Haokai Tang