ዲዛይን Excelencia ቀዳማይ ተግባር፡ ናይ ቡን መዐሸጊ ብ Tipz ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንማዕሸጊ· 2026

Excelencia ቀዳማይ ተግባር፡ ናይ ቡን መዐሸጊ

ብ Tipz

ዓሚል: Guardiao

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ንቁጽሪ #181276 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Excelencia ቀዳማይ ተግባር፡ ናይ ቡን መዐሸጊ

ናይ ጓርድያኦ ኤክሰለንሲያ ቡን መዐሸጊ ካብ ኣይኮኖግራፊ ሓላዊ ሊቀ መላእኽቲ ዝወጸ ናይ ምርኢት ቋንቋ ይጥቀም። ኣብ ደገ ዝርከብ ትሑት እፎይታ ኤምቦሲንግ ነቲ ሓላዊ ናይ ክንፊ ምልክት ብዝርኤ ኣገባብ የቕርቦ፣ ቅድሚ እቲ ኮንቴነር ምኽፋቱ ኣካላዊ ተሳትፎ ይዕድም። ብልክዕ ብቕርጺ ክንፊ ዝተሰርሐ ዳይ ካት ነቲ መኽፈቲ ፓነል ይገልጾ፣ ነቲ ናይ ምብጻሕ ተግባር ናብ ሆነተ ስርዓት ይቕይሮ። ኣብ ቅድሚት ገጽ ዝርከብ ወርቃዊ ናይ ውዕይ ማህተም ሰፈር ንውልቃዊ ኣፍራዪ ኣፍልጦ ዘመልክት እዩ። ኣብ ኩሉ ገጻት ዝርከብ ልዙብ ንኽብ ማት ላሚኔሽን ንጽሬት ንዋት የደልድሎ፣ ንቲ ቅርጻዊ ኤምቦስድ እፎይታ ድማ ተጻራሪ ይህብ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Excelencia ቀዳማይ ተግባር፡ ናይ ቡን መዐሸጊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Excelencia ቀዳማይ ተግባር፡ ናይ ቡን መዐሸጊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Excelencia ቀዳማይ ተግባር፡ ናይ ቡን መዐሸጊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Guardiao Excelencia packaging creates a multi-sensory identity for premium Conilon. Low-relief embossing turns the guardian wings into a 3D texture on the surface, adding sophistication without extra ink. A wing-shaped die-cut forms the opening, while a gold hot-stamp seal honors each producer. Soft-touch matte lamination boosts contrast. After the Jan 2025 launch, Natural sales rose 50% and Fermented 30%.
ዓቐንን ማዕሸግን: Package dimensions: 110 mm x 220 mm. Structured cardboard substrate. Exterior finish: soft-touch matte lamination. Surface treatment: low-relief embossing on wing motif panel. Opening mechanism: precision wing-shaped die-cut flap. Front accent: gold hot-stamp producer seal. Contents: roasted and ground conilon coffee. Two product variants presented in the same structural format: Natural and Fermented.
መለለዪታት: Coffee Packaging, Conilon Coffee, Specialty Coffee, Embossed Packaging, Brazilian Coffee, Archangel, Cooperative, Premium Packaging, Sensory Design, Producer Recognition
ናይ ምፍራይ ቴክኖሎጂ: The packaging is produced in structured cardboard with soft-touch matte lamination applied to all exterior surfaces. The guardian wing motif is rendered through low-relief embossing without additional ink or foil, allowing the texture to communicate through light and touch alone. The opening panel follows a precision wing-shaped die-cut, which is a structural feature derived directly from the brand iconography. A hot-stamped gold foil seal is applied to the front face to mark individual producer recognition. All production processes are compatible with mid-run commercial printing.
ናይ ዲዛይን ብድሆ: The primary challenge was overcoming established market perception of conilon coffee as an inferior variety. Designing credible premium packaging for a product with a historically stigmatized reputation required a strategy that was both visually grounded and commercially viable. The identity needed to stand apart from arabica-focused premium brands on shared retail shelving while remaining true to the cooperative's agricultural heritage. A secondary constraint was translating symbolic complexity, the archangel iconography and wing geometry, into production-feasible structural and print techniques at a mid-run scale.
ምርምር: Qualitative research was conducted to understand consumer perception of conilon coffee within the premium specialty segment. Research objectives focused on identifying barriers to premiumization for this Brazilian variety and defining visual strategies to address them. Methods included field interviews with cooperative members and retail shelf observation. The archangel symbolism emerged from cultural and geographic immersion in the Espirito Santo region. Post-launch commercial data served as a quantitative measure of outcome, with the Natural variant recording a 50 percent sales increase and the Fermented variant a 30 percent increase.
ምንጪ ሓሳብ: Inspired by Saint Gabriel the Archangel and the coffee lands of Saint Gabriel da Palha, Espirito Santo, Brazil, the name was chosen by a priest to declare that the region’s livelihood is blessed and protected. That belief becomes design: a pack that opens through wing-shaped flaps, a physical seal that unfolds to reveal the coffee and suggest protection from farm to cup. It elevates Conilon beyond commodity, celebrating traceable origin, craftsmanship, and local pride.
ናይ ፕሮጀክት ግዜ: The project was developed in Vitoria, Espirito Santo, Brazil. The designed packaging was launched commercially in March 2025.
ናይ ስርሒት ፍሰት: The package is opened by lifting two lateral wing-shaped flaps that replicate the archangel wing geometry of the visual identity. This opening gesture functions as a structured ritual: the wings unfold outward, framing the moment of first access to the product. Before the package is opened, the gold producer seal on the front face communicates origin and individual recognition. The embossed wing surface and the soft matte finish invite tactile engagement throughout handling. The overall interaction is designed to slow the act of opening and increase perceived value at the point of experience.
ኣባላት ጋንታ: Creative Director: Ricardo Montenegro
Creative Designer: Mateus Montenegro
Art Assistant: Gabriel Mendes
Copywriter: Ian Fassina
ናይ ስእሊ ክረዲት: Image #1: Photographer Gabriel Mendes, 2025
Image #2: Photographer Gabriel Mendes, 2025
Image #3: Photographer Gabriel Mendes, 2025
Image #4: Photographer Gabriel Mendes, 2025
Image #5: Photographer Gabriel Mendes, 2025