ናብ ትሕዝቶ ሕለፍ
Waima Year of The Horse ናይ ቢራ መዐሸጊ ብ Meituan Brand Design

ዲዛይን Waima Year of The Horse ናይ ቢራ መዐሸጊ ብ Meituan Brand Design ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ነሓስ ሽልማት A' Design Award እዩ።


ነሓስማዕሸጊ· 2026

Waima Year of The Horse ናይ ቢራ መዐሸጊ

ብ Meituan Brand Design

ዓሚል: Meituan Waima

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

5,897

ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #182051 ሽልማት ኣረጋግጽ

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Waima Year of The Horse ናይ ቢራ መዐሸጊ

ዋይማ ዓመት ፈረስ ንቻይናዊ ሓድሽ ዓመት ናይ ፈረስ ዝተፈጥረ ውሱን ሕታም ዝኾነ ናይ ቢራ መዐሸጊ እዩ። እቲ ናይ ጥርሙዝ ጠርሙስ ካብቲ ልሙድ ሲሊንደራዊ ቅርጺ ቢራ ብምፍላይ፡ ብዙርያ ዝተኸበበ ማእከላይ ክፋል ናብ ክሳድን መሰረትን እናጸበበ ዝኸይድ ጽቡቕ ቅርጺ ይሕዝ። ኣኽናፎም ዝዘርግሑ ዝነፍሩ ኣፍራስ ንላዕሊ እናደየቡ ይረኣዩ፡ ንዝመጽእ ዓመት ጽቡቕ ትምኒት ዝገልጹ ብዝውሕዙ ቀያሕቲ ሪባናት ተኣሳሲሮም። ብ360 ዲግሪ ዝተለብጠ ናይ ኤናመል መወዳእታ ስራሕ ነቲ ዝተጠውየ ገጽ ይሽፍኖ እሞ ነቶም ስእላዊ ቅርጽታት ብንብርታት ዝተሰርሐ ሰለስተ ስፍሓት ዘለዎ ጠባይን ሃብታም ድምቀትን ይህቦም።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Waima Year of The Horse ናይ ቢራ መዐሸጊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Waima Year of The Horse ናይ ቢራ መዐሸጊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Waima Year of The Horse ናይ ቢራ መዐሸጊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት
The packaging is tailored for the Chinese New Year, the Year of the Horse. It captures the moment of the flying horse spreading the wings and ascending into the sky, conveying a wish that every endeavor finds its direction. Flowing red ribbons gracefully connect flying horses, which creates a coherent visual narrative and symbolically ties together heartfelt blessings, presented as a treasured gift. An innovative 360 degree baked enamel finish showcases premium quality and high artistic value.
ዓቐንን ማዕሸግን
height 298.5mm
diameter 86.9mm
መለለዪታት
Beer Packaging, Limited Edition New Year Packaging, Flying Horse, Good Wishes, 360 Degree Baked Enamel Finish, Artistic and Collectible
ናይ ምፍራይ ቴክኖሎጂ
Both the flying horse and ribbon motifs are rendered using a 360 degree baked enamel finish, ensuring excellent adhesion and a rich luster. This creates a contrast with the transparent glass bottle, achieving visual tension between lightness and weight. The horse is meticulously crafted to form a 3D texture with distinct layers and lifelike details. This transforms the entire bottle into a work of art, further elevating the collectible value and ceremonial significance of the product.
ናይ ዲዛይን ብድሆ
The challenge was achieving a 360 degree baked enamel finish. Unlike conventional labels or partial prints, the finish has to snugly fit the curved bottle surface. However, due to the varying curvature of the bottle, the baking process is highly prone to discontinuities and uneven thickness. The team has conducted repeated trials and optimized key parameters like temperature, coating thickness, and curing time, finally delivering precise detailing, consistent coloration, and smooth transitions.
ምርምር
As the 2026 Year of the Horse approaches, the brand, inspired by the cultural symbolism of the horse in Chinese tradition, launches the limited edition packaging. Centering on the flying horse leaping with wings spreading, the design embodies upward momentum and clear direction. Red ribbons weave through the composition like drifting clouds and flowing water, binding disparate elements into a seamless whole. Together, they paint a hopeful and harmonious vision for the dawn of the new year.
ምንጪ ሓሳብ
2026 marks the Chinese Year of the Horse, an animal that in traditional Chinese culture symbolizes self improvement and the courage to forge ahead. Inspired by that, the packaging centers on the flying horse spreading the wings and ascending into the sky. By capturing the moment of its leap, the packaging embodies the promise of a new beginning and the unfolding of momentum. Flowing ribbons represent heartfelt blessings and set a warm yet determined tone for the direction of the coming year.
ናይ ፕሮጀክት ግዜ
The project started in Beijing in October 2025. The product will be launched in China in October 2026.
ናይ ስርሒት ፍሰት
Breaking away from the conventional cylindrical form of beer bottles, the packaging resembles an elegant wine bottle. It features a full, rounded middle section that tapers naturally toward the neck and base, enhancing the overall artistic aura through fluid curves.
The composition emphasizes purposeful ascent and ordered dynamism: each horse is captured in a pose of spreading wings and leaping upward, interwoven with red ribbons to create a coherent, dynamic visual narrative.
ኣባላት ጋንታ
Tan Qingkun
Xu Long
Cheng Ming
Ai Guohui
Xu Yulong
He Jianxun
Song Xuefeng
Zhang Guozhong

ስፖንሰር ዝተገብረ

ልዕሊ Designers.org ዳህሰስ

ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።

ጽቡቕ ዲዛይን ዓቢ ኣፍልጦ ይግብኦ

A' Design Award ንጽቡቕ ዲዛይን ዝወሃብ ኣህጉራዊ ብዳያኒት ዝግምገም ሽልማት እዩ። ኣብ A' Design Award ብምስታፍ ብብቕዓት ዝተመስረተ ኣፍልጦ ንምርካብ፣ ዝና፣ ክብርን ሓበሬታን ንስራሕካ ንምርካብ ዕድል ሓዝ። ስራሕካ ንA' Design Award ጠቐስ እሞ ንቕሉዕ ናይ A' Design Prize ተወዳደር።

ጠቐስ