Diaoyutai ናይ መስተ ማሸጊ ዲዛይን by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2020
Diaoyutai ናይ መስተ ማሸጊ ዲዛይን
Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About Diaoyutai ናይ መስተ ማሸጊ ዲዛይን
ዲያዩታይ ንዝለዓለ ደረጃ ዘለዎ ቻይናዊ መስተ እተዳለወ ናይ ማሸጊ ዲዛይን እዩ። እቲ ኣብ ጥንታዊት ቻይና ዝለዓለ ንጉሳዊ ምስሊ ዚውክል ዝነበረ ናይ ዘንዶ ስእሊ፡ ከም ቀንዲ መ�View> ኣገባብ ኮይኑ ተጠቒሙ ኣሎ። እቲ መኸወሊ ጥርሙዝ ብዙሕ ዝርዝራት ዘለዎ ኮይኑ፡ ኣርባዕተ-ኩርናዑ ቅርጹ ድማ ነቲ ንጉሳዊ ስልጣን ዚውክል ዝነበረ ናይ ጃድ ማሕተም የዘኻኽር። እቲ ጥርሙዝ ባዕሉ ግና ኣዝዩ ቀሊል ኮይኑ ይተርፍ። እቲ ኣብ መንጎ ብዙሕ ዝርዝሩ ዘለዎ ስልማትን ጥዑይ ሸነኻትን ዘሎ ፍልልይ፡ ንጹር ቻይናዊ ባህርይ ዘለዎ ክቡር ናይ ትርኢት ምስሊ ይፈጥር። እቲ ናይ ደገ ሳጹን ካብ ዳግም ክምዝ ካብ ዚኽእል ወረቐት እተሰርሐ ኮይኑ፡ እቲ ጥርሙዝ ድማ ካብ ባህላዊ ቻይናዊ ሴራሚክ እተሰርሐ እዩ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Diaoyutai ናይ መስተ ማሸጊ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Diaoyutai ናይ መስተ ማሸጊ ዲዛይን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Diaoyutai ናይ መስተ ማሸጊ ዲዛይን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
- Dimensions & Packaging
- Width 145mm x Depth 115mm x Height 285mm
- Tags
- liquor, package, wine, Spirits, beverage, Graphics
- Production Technology
- The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
- Design Challenge
- The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
- Research
- What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
- Inspiration
- Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
- Project Duration
- The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
- Operation Flow
- After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
- Team Members
- Designer：JIABO LU
Creative Director：KUN LUO - Image Credits
- Designer Jiabo Lu,Diaoyutai,2017
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