Yagumitan ቀንዲ ተግባር፡ መዐሸጊ መዓር by Jiabo Lu and Kun Luo

Yagumitan ቀንዲ ተግባር፡ መዐሸጊ መዓር by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2020

Yagumitan ቀንዲ ተግባር፡ መዐሸጊ መዓር

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Yagumitan ቀንዲ ተግባር፡ መዐሸጊ መዓር

ያጉሚታን ንብሉጽ ዓይነት ናይ በረኻ መዓር ዝተዳለወ ናይ መዐሸጊ ንድፊ እዩ። ስም እቲ ፍርያት ነቲ ኣብ ስንጭሮ ዝርከብ ደላዪ መዓር ዘመልክት እዩ። እታ ናይ ቢጩ ጥርሙዝ ከም ኣልማዝ ብዝተቐርጸ ገጻት ዝተሰርሐት ኮይና ንሕጽረትን ብቕዓትን እቲ መዓር ተግልጽ። ሕብሪ ዘለዎ ቢጩ ንሕብርን ኣቀማምጣን እቲ ኣብ ውሽጢ ዘሎ መዓር ንምውጻእ ይጥቀም። እቲ ናይ ደገ ሳጹን ከም ማዕበላዊ ስንጭሮ ዝተሰርሐ ኮይኑ፡ እቲ ኣብ መንጎ እቶም ስንጭሮታት ዘሎ ክፍተት ነቲ ናይ ምንዳይ ተግባር ንምሕባር ቅርጺ ኮምፓስ ይሕዝ። መስመራት ኮንቱርን ምቕራጽ ኣኽራንን ነቲ በረኻዊ መዓር ዝእከበሉ ገደላት የመልክቱ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Yagumitan ቀንዲ ተግባር፡ መዐሸጊ መዓር ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Yagumitan ቀንዲ ተግባር፡ መዐሸጊ መዓር ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Yagumitan ቀንዲ ተግባር፡ መዐሸጊ መዓር ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end honey package, its product name is called "YAGUMITAN", which means "the honey seeker in the valley." We design the bottle as a "diamond" cut to convey the high quality of the product to the consumer; at the same time, we design the outer packaging into a undulating valley, and design the gap between the valleys into the shape of a "compass". Consumers convey the core theme of this product - looking for the scarcest wild honey in China.
Dimensions & Packaging: Width 360mm x Depth 140mm x Height 80mm
Tags: honey, package, food, beverage, Graphics, illustration
Production Technology: Because the color of Yagu honey is not brilliant, in the physical proofing stage, we chose several kinds of colored glass materials for proofing, in order to reflect the color texture of honey through colored glass.
Design Challenge: There are two difficulties in the design. One is how to make the cut surface of the container more reasonable, the glass refraction is higher, and the other is more special. The designer is trying to compare the size and position of the cut surface with the sample. Finally, he chooses the present style. The container adopts the colored glass technology, which can better highlight the texture of honey.
Research: Yagumitan is very precious because it is scarce and difficult to collect. At the beginning of the design, the designer hopes to find a symbol that can represent this special attribute. After reading various materials at home and abroad, the designer believes that the symbol element of diamond is the most able to reflect this symbol attribute. Therefore, in the design of Yagu spy, the designer hopes to find a symbol that can represent this special attribute. Diamond elements are dispersed and integrated into boxes and containers.
Inspiration: Cliff Valley Honey Is Dedicated to "Finding China's Scarce Wild Honey", with this goal found in the cliffs deep in the mountains of Yunnan, China, this kind of highland wild honey. The special geographical environment creates the scarcity and high quality of honey, so designers create around the idea of "scarcity".
Project Duration: The project started in Novemberl 2017 in Wuxi and finished in September 2018 in Shenzheni, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches, then estimates the approximate scale size, and then makes the container and box model on the computer through the model software modeling, and then matches the main graphic elements design.
Team Members: Designer：Jiabo Lu
Creative Director：Kun Luo
Image Credits: Designer Jiabo Lu, Yagumitan, 2017