Xin You Ran Baijiu ማሸጊ መስተ by Wen Liu and Rong Mei is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2020
Xin You Ran Baijiu ማሸጊ መስተ
Client: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #89952The Design
About Xin You Ran Baijiu ማሸጊ መስተ
ሺን ዩ ራን ባይጁ ንዞዲያካዊ ዓመት ዝወጸ ማሸጊ ንቻይናዊ መስተ ዝተነድፈ ንድፊ እዩ። እቲ ቀንዲ ስእላዊ ምስሊ ቻይናዊ ካሊግራፊ ምስ ናይ መልክዕ መሬት ስእሊ የላግብ። እቲ ደሚቕ ንድፊ ናይ ካሊግራፊ ምስ ናይ ስፍሓት ዓሙቕነትን ጽቡቕ ዝርዝርን ናይቲ ስእሊ ስለ ዝተላገበ፡ እቶም ክልተ ቅርጻዊ ኣገባባት ከም ሓደ ምስሊ ኮይኖም ይንበቡ። እቲ ኣርእስቲ ሃይ ዝብሃል ኮይኑ፡ ኣብ ቻይናዊ ዞዲያክ ናይ ሓሰማ ምልክት እዩ። ወረቐት፡ ሴራሚክን ዕንጨይትን ሓቢሮም ቻይናዊ ባህላዊ ባህሪ ንምግላጽ ተጠቒሞም ኣለዉ። እቲ ሳጹን 180 ሚሜ ንውሓት፡ 150 ሚሜ ስፍሓትን 320 ሚሜ ቁመትን ኣለዎ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Xin You Ran Baijiu ማሸጊ መስተ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Xin You Ran Baijiu ማሸጊ መስተ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Xin You Ran Baijiu ማሸጊ መስተ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
- Dimensions & Packaging
- The packaging box size is 180mm in length, 150mm in width, 320mm in height.
- Tags
- Zodiac, Calligraphy, Chinese painting, Pig, Culture
- Production Technology
- The materials of design are paper, ceramic and wood.
- Design Challenge
- The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
- Research
- This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
- Inspiration
- The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
- Project Duration
- The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
- Operation Flow
- The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
- Team Members
- Designer: Wen Liu
Designer: Rong Mei
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019.
Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019.
Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.
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