Mi Band 3 መዐሸጊ ስፖርታዊ ባንድ by Xiaomi is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2020

Mi Band 3 መዐሸጊ ስፖርታዊ ባንድ

by Xiaomi

Client: Xiaomi

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Mi Band 3 መዐሸጊ ስፖርታዊ ባንድ

ሚ ባንድ 3 ንሓደ ስፖርታዊ ባንድ ዝኸውን መዐሸጊ ዲዛይን እዩ። እቲ መዐሸጊ ንኣሃዝ 3 ከም ቀንዲ ትርኢታዊ ነጥቢ ገይሩ ይጥቀም፣ ብዙርያኡ ድማ ካብ መስመር ኣትሌቲክስ ዝተላዕለ ንድፊ ኣለዎ። እቲ ንድፊ ኣብ ኩሉ እቲ ሳጹን ተዘርጊሑ ብቐሊል መስመራት ናይ ስፖርት ምንቅስቓስ የመሓላልፍ። እቲ ሳጹን ካብ ወረቐት ብቆረጻ ተቐዲዱን ተዓጺፉን ዝተሰርሐ ኮይኑ፣ 108 ሚሊሜተር ቁመቱ፣ 75 ሚሊሜተር ንውሓቱ ከምኡውን 32 ሚሊሜተር ስፍሓቱ እዩ። እተፈላለዩ ሕብርታት ነቲ እተፈላለየ ስሪታት የመልክቱ። እታ ተኸታታሊት ኣብ መደርደሪ መሸጣ ትርኢት ንኽትሕዝ ሓደ ዓይነት ዲዛይን ትሕዝ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Mi Band 3 መዐሸጊ ስፖርታዊ ባንድ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Mi Band 3 መዐሸጊ ስፖርታዊ ባንድ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Mi Band 3 መዐሸጊ ስፖርታዊ ባንድ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Dimensions & Packaging: dimension
height 108, Length 75, width 32mm
Tags: Sport, band, electronic, packaging, colorful
Production Technology: material: Paper
Structure: paper die cut and fold to box.
Design Challenge: For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Research: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
Project Duration: The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
Operation Flow: In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
Patents: Copyrights belong to Xiaomi Inc, 2019
Team Members: Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge