Yic Barbecue Market Umsebenzi Ophambili Wobunjani ngu-Youjia Gu

Uyilo olubizwa ngokuba yi-Yic Barbecue Market Umsebenzi Ophambili Wobunjani olwenziwe ngu-Youjia Gu ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2020

Yic Barbecue Market Umsebenzi Ophambili Wobunjani

ngu Youjia Gu

Umxhasi: MET Creative Brand

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

9,793

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#100459

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Yic Barbecue Market Umsebenzi Ophambili Wobunjani

Yic Barbecue Market ngumfanekiso wesazisi esakhelwe irestyu yebhabhikyu. Isazisi sakhiwe ngesandi sokosa, esiveza ngokuthi yiZila, esibumba isiqalo senkqubo yeshishini kunye nendlela yonke yokubhala. Umlinganiswa omncinane otya inyama obizwa ngokuba yiZila beast usebenza njengesilo sephondo, enobuso obuncumisayo kunye nomlomo ovulekileyo. Iimilo ezijikelezayo ezifana neenkwenkwezi kunye namaqhosha ekhaftana zibonisa iiplanethi nendawo yasemajukujukwini, zixhasa umxholo weplanethi yebhabhikyu. Imibala yeorenji ekhanyayo neyeblue-green enikela isazisi isimbo esidlalayo nesifashoni. Isazisi sisetyenziswa kwindawo yangaphakathi ye280 sikwere mitha.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Yic Barbecue Market Umsebenzi Ophambili Wobunjani ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Yic Barbecue Market Umsebenzi Ophambili Wobunjani iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Yic Barbecue Market Umsebenzi Ophambili Wobunjani iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Imilinganiselo nePakishini: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Iithegi: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Ubuchwepheshe Bokuvelisa: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Umngeni Woyilo: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Uphando: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Inkuthazo: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Ubude Beprojekthi: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Ukuhamba Komsebenzi: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Iipathenti: Copyrights belong to Youjia Gu, 2018
Amalungu Eqela: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Amagunya Emifanekiso: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.