Serious Little Squid Umsebenzi Ophambili: Isazisi Sokubonwayo ngu-Youjia Gu

Uyilo olubizwa ngokuba yi-Serious Little Squid Umsebenzi Ophambili: Isazisi Sokubonwayo olwenziwe ngu-Youjia Gu ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2020

Serious Little Squid Umsebenzi Ophambili: Isazisi Sokubonwayo

ngu Youjia Gu

Umxhasi: MET Creative Brand

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

9,446

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#100470

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Serious Little Squid Umsebenzi Ophambili: Isazisi Sokubonwayo

Umbhalo Wencwadi: I-Serious Little Squid sisazisi sokubonwayo esenzelwe uphawu lwendawo yokutyela. Isazisi sakhelwe malunga noA Zheng, umlinganiswa oyinkanunu emele abasebenzi beeofisi zasezidolophini. Iinkcukacha ezinjengetayi nomqhele wentloko zenza umlinganiswa alunge ukuqondwa lula. Isimbo sokugrafikhi silandela iifilimu ezinamandlana amnyama nezimhlophe ezingathethiyo, zisebenzisa uhlekisa oluqabukileyo kunye nemiboniso emifutshane yamahlaya. Uthotho lwemizobo olubizwa ngokuba yi-inner theater lubonisa ubomi bemihla ngemihla kwisixeko esikhulu. Injongo kukwakha isimo esihle sophawu kunye nonxibelelwano olusondeleyo nabathengi abaselula.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Serious Little Squid Umsebenzi Ophambili: Isazisi Sokubonwayo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Serious Little Squid Umsebenzi Ophambili: Isazisi Sokubonwayo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Serious Little Squid Umsebenzi Ophambili: Isazisi Sokubonwayo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
Imilinganiselo nePakishini: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Iithegi: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Ubuchwepheshe Bokuvelisa: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Umngeni Woyilo: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Uphando: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Inkuthazo: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Ubude Beprojekthi: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Ukuhamba Komsebenzi: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Iipathenti: Copyrights belong to Youjia Gu, 2019.
Amalungu Eqela: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Amagunya Emifanekiso: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.