Lord Qu Umsebenzi Osisiseko: Umfaniso Wesibonakaliso ngu-Siyu Xu

Uyilo olubizwa ngokuba yi-Lord Qu Umsebenzi Osisiseko: Umfaniso Wesibonakaliso olwenziwe ngu-Siyu Xu ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2020

Lord Qu Umsebenzi Osisiseko: Umfaniso Wesibonakaliso

ngu Siyu Xu

Umxhasi: MET Creative Brand

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

8,939

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#100477

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Lord Qu Umsebenzi Osisiseko: Umfaniso Wesibonakaliso

Umbhalo Wencwadi: Lord Qu sesibonakaliso esenzelwe uphawu lokutya okukhawulezayo eQuzhou, eChina. Isibonakaliso sibonisa inkcubeko yesidala yokutya yamaTshayina ngendlela yale mihla, ejoliswe kubathengi abatsha. Umlinganiswa osekelwe kuKonfyutsi wenza uphawu oluphambili, apho iindwane zeenwele zomlinganiswa zibunjwe zifana nesonka esiphehlwayo (steamed bun). Umzobo weekhathuni ezikhonjiswe ngemigca uqhagamshela umlinganiswa neempawu zembali, ezifana nedrako ephaphayo, iTempile kaKonfyutsi kunye namafu athwalayo iintsikelelo. Uphawu lwempumlo yehagu lusetyenziswa kwiimitshini zokuphehla, izixhobo zesofa, izibane, kunye nemva yeetulo endaweni yerestyu.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Lord Qu Umsebenzi Osisiseko: Umfaniso Wesibonakaliso ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Lord Qu Umsebenzi Osisiseko: Umfaniso Wesibonakaliso iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Lord Qu Umsebenzi Osisiseko: Umfaniso Wesibonakaliso iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
Imilinganiselo nePakishini: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
Iithegi: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
Ubuchwepheshe Bokuvelisa: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
Umngeni Woyilo: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
Uphando: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
Inkuthazo: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
Ubude Beprojekthi: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
Ukuhamba Komsebenzi: The designers create a story for IP, personify the ingredients in the main products.
Iipathenti: Copyrights belong to Siyu Xu, 2018.
Amalungu Eqela: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
Amagunya Emifanekiso: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.