Mtn Dew AMP Game Fuel Launch Primary Function: Ukupakishwa Kweziselo by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Primary Function: Ukupakishwa Kweziselo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2020

Mtn Dew AMP Game Fuel Launch Primary Function: Ukupakishwa Kweziselo

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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The Design

About Mtn Dew AMP Game Fuel Launch Primary Function: Ukupakishwa Kweziselo

I-Mtn Dew AMP Game Fuel Launch yiyilo lokupakishwa kweziselo kunye nolwazi lophawu lweselo elilungele ukuselwa elenzelwe abadlali beemidlalo yekhompyutha. Ubume bokubonakalayo bakhelwe ukulungela indawo yemidlalo yekhompyutha kunye nezemidlalo ye e sports ngelixa buphepha izinto eziqhelekileyo eziphindwa rhoqo. Isiseko esomeleleyo semizobo sixhasa iimveliso zexesha elizayo, amaqabane kunye namava abathengi. Kwaphuhliswa iseti epheleleyo yezixhobo zokusungula, ezigubungela uphawu, imveliso kunye namava abathengi. Uyilo lujolise ekuzimeleni iseselo ngendlela eyinyani kubadlali be e sports kunye nabadlali beemidlalo yekhompyutha.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Mtn Dew AMP Game Fuel Launch Primary Function: Ukupakishwa Kweziselo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Mtn Dew AMP Game Fuel Launch Primary Function: Ukupakishwa Kweziselo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Mtn Dew AMP Game Fuel Launch Primary Function: Ukupakishwa Kweziselo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release