Off the Eaten Path Ukupakishwa Kwezinto Zokutya Ezilula ngu-PepsiCo Design and Innovation

Uyilo olubizwa ngokuba yi-Off the Eaten Path Ukupakishwa Kwezinto Zokutya Ezilula olwenziwe ngu-PepsiCo Design and Innovation ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2020

Off the Eaten Path Ukupakishwa Kwezinto Zokutya Ezilula

ngu PepsiCo Design and Innovation

Umxhasi: PepsiCo Design and Innovation

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#100582

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Off the Eaten Path Ukupakishwa Kwezinto Zokutya Ezilula

I-Off the Eaten Path luyilo lokupakisha loluhlu lwezinto zokutya ezilula ezisemgangathweni ophezulu ezenziwe ngezityalo. Ezi zinto zokutya zidibanisa imifuno yokwenene efana ne-chickpeas, iimbotyi ezimnyama kunye ne-ertyisi ngendlela yokuxuba engalindelekanga. Ukupakishwa kunika olu phawu lwentengiso isazisi esibonakalayo esimanyeneyo kuwo onke amacala okusetyenziswa. Uyilo lujolise ekuncedeni uphawu lwentengiso ukuba luvelele kudidi oluxineneyo lwezinto zokutya ezilungele impilo. Iqela elincinci labathengi lathatha inxaxheba kwinkqubo yophuhliso laza lanika izimvo kwinqanaba ngalinye. Igalelo labathengi lakhokela izigqibo zoyilo laza laxhasa amava oluphawu lwentengiso angaguqukiyo.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Off the Eaten Path Ukupakishwa Kwezinto Zokutya Ezilula ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Off the Eaten Path Ukupakishwa Kwezinto Zokutya Ezilula iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Off the Eaten Path Ukupakishwa Kwezinto Zokutya Ezilula idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
Inkuthazo: Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

Funda Uxwebhu Lweendaba

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