Happiness Iphakheji Ye-Mooncake ngu-Chao Xu

Uyilo olubizwa ngokuba yi-Happiness Iphakheji Ye-Mooncake olwenziwe ngu-Chao Xu ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2020

Happiness Iphakheji Ye-Mooncake

ngu Chao Xu

Umxhasi: La Maison Bakery

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

13,771

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#100696

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Happiness Iphakheji Ye-Mooncake

Iphakheji yolonwabo ye-mooncake iseti yepakethi yesipho, equka iibhokisi ezintlanu ezinesakhiwo kunye nemizobo eyahlukeneyo. Iqela lokuyila i-inbetween i-Creative group libonisa umfanekiso wendlela abantu balapha ababhiyozela ngayo umthendeleko wekati yasekwindla, besebenzisa umzekeliso wesitayile waseTshayina. Lo mfanekiso ubonakalisa izakhiwo zalapha ekhaya kunye nezinto zakwindla yasekwindla, ezinje ngebhayisekile yenqanawa, ukubetha imigqomo. Olu luyilo lwepakethi yesipho alwenzi nje njengesitya sokutya, kodwa nesikhumbuzo ukukhuthaza inkcubeko yesixeko saseShien.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Happiness Iphakheji Ye-Mooncake ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Happiness Iphakheji Ye-Mooncake iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Happiness Iphakheji Ye-Mooncake iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Imilinganiselo nePakishini: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Iithegi: package design, logo, handrawing, typography
Ubuchwepheshe Bokuvelisa: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Umngeni Woyilo: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Uphando: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Inkuthazo: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Ubude Beprojekthi: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Ukuhamba Komsebenzi: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Iipathenti: Trademark(2019) La Maison Bakery
Amalungu Eqela: Creative Director: Chao Xu
Illustration: Danlin Zhang
Amagunya Emifanekiso: Collaterals and graphic design items: Chao Xu
Photography: Inlight