Electric Meets Reality Udonga Lwamava Ngaphakathi Kwevenkile ngu-Mark Boey

Uyilo olubizwa ngokuba yi-Electric Meets Reality Udonga Lwamava Ngaphakathi Kwevenkile olwenziwe ngu-Mark Boey ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IgolideUkubhengeza· 2020

Electric Meets Reality Udonga Lwamava Ngaphakathi Kwevenkile

ngu Mark Boey

Umxhasi: MG Motors Australia

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ukubhengeza

77,132

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#100808

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Electric Meets Reality Udonga Lwamava Ngaphakathi Kwevenkile

I-Electric Meets Reality sisakhiwo se-projection mapping esisebenzisanayo esakhelwe indawo yokuthengisa iimoto. Udonga lulinganiselwa kwii-millimetres ezingama-6500 ububanzi kunye nee-millimetres ezingama-2000 ubude. Umphezulu wayo oqingqiweyo wenziwe ngesandla nge-epoxy resin nomthi kunye neendawo ezishicilelwe ngendlela yee-dimensions ezintathu, kwaye uhlala uyi-relief emhlophe nentle xa iiprojektha zicinyiwe. Iiprojektha ezintathu zongeza imizuzu esibhozo yoopopayi nombala. Iiprojekshini zimele umbane kwaye umfanekiso oqingqiweyo umele inyaniso. Esi sakhiwo sichaza umgama, ukutshaja, ukhuseleko kunye nokusebenza kwiindwendwe ezicinga ngokuthenga imoto yombane.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Electric Meets Reality Udonga Lwamava Ngaphakathi Kwevenkile ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Electric Meets Reality Udonga Lwamava Ngaphakathi Kwevenkile iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Electric Meets Reality Udonga Lwamava Ngaphakathi Kwevenkile idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: An interactive AR installation inside a dealership that will tip people past the 4 main barriers to buying an electric vehicle in Australia. "Range, Charging, Safety, Performance." By addressing these points, we will do what no other car manufacturer is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality.
The projections represent electricity. Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Imilinganiselo nePakishini: 6500mm wide x 2000mm
3x Projectors
3 x Mini Mad Mapper
8 minutes of animation.
Iithegi: Projection Mapping, Installation sculpture, Animation, Design Communication, In-store Experience,
Ubuchwepheshe Bokuvelisa: Projection-Mapping AR (Maya, C4D, After effects, Photoshop),
Wall - 3d Printing, Handmade sculpture using Epoxy Resin and Wood.
Umngeni Woyilo: In this piece of communications, I wanted to create a fun and engaging experience. Inspired by children's miniature toys as the core idea.
I wanted to design an installation that looks elegant without light projections on it, and then project colour and animation on top to bring it to life. The Projection mapping is like magic, and it transforms the white wall into an enchanting world of the electric car.

One of the challenges is to simplify the idea/communication playfully.
We have gone through over 50 pages of research, based on why people don't want to purchase an electric car. The results, we break down into four sections.
"Range, Charging, Safety, Performance."

The second greatest challenge is to keep the sculpture kids proof and non-toxic, a combination of Art resin and wood is used for the final piece. This process took about 6 weeks to build.
Animation production took about 6 weeks.
Uphando: At the top end of the market (Tesla, Jaguar, BMW), you have a lot of educated consumers who are educated about electric vehicles in Australian conditions.

At the mid-range end of the market, there are still a number of barriers for Australian consumers. We need to educate people about these barriers in a simple, engaging way.
Inkuthazo: This is not just any wall, it's an interactive AR installation inside a dealership that will engage people to buy an electric vehicle in Australia.

By addressing the concern, we will do what no other car manufacturer
is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians.

This idea is a telegraphic demonstration of that thought.
The physical constructions represent reality. The projections represent electricity.
Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Ubude Beprojekthi: October 2019 - Present
Ukuhamba Komsebenzi: We created an installation that looks beautiful without projections on it and then projects animation and colour on top to bring it to life.
Amalungu Eqela: Creative Director: Mark Boey.
Executive Producer: Adam Eden.
Art Director / Model Maker: Jacqui Hudson.
Producer: Erin Sheehan.
Tech Installation: Jack Horrocks, Shaun Sprowles.
Music: Superlunar.
Animation: Untitled Studios.