Luhua Xiaomo Umsebenzi ophambili: Ipakheji Yeoyile YeSesame ngu-Tiger Pan

Uyilo olubizwa ngokuba yi-Luhua Xiaomo Umsebenzi ophambili: Ipakheji Yeoyile YeSesame olwenziwe ngu-Tiger Pan ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2020

Luhua Xiaomo Umsebenzi ophambili: Ipakheji Yeoyile YeSesame

ngu Tiger Pan

Umxhasi: Shandong Luhua Group

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

19,982

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#100810

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Luhua Xiaomo Umsebenzi ophambili: Ipakheji Yeoyile YeSesame

Isicatshulwa Sencwadi: I-Luhua Xiaomo lipakheji eyilelwe ukusila ioyile yesesame, ioyile eyenziwa ngesandla kwaye ivelisa umlinganiselo omncinci. Isiqulathi sisiselo segilasi esimile ngqo, esineediyamitha ezingama-50 mm nobude obungama-210 mm. Ilebhile enamathiselweyo isongelene ngeedigri ezingama-350 macala onke esiseleni kwaye ihlelwe ngendlela efana nephephandaba elidala, ekhumbuza ixesha apho ukutya kwakusongwa ngephephandaba. Iimpawu zamagama zibekwe ngokuma, ngendlela yezikhangiso zeevenkile zamandulo zamaTshayina. Isikhewu esimxinwa esingagqunywanga siba luphawu olunyusiweyo lwesikali sesitili, olubonisa isixa esiqulathwe ngaphakathi.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Luhua Xiaomo Umsebenzi ophambili: Ipakheji Yeoyile YeSesame ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Luhua Xiaomo Umsebenzi ophambili: Ipakheji Yeoyile YeSesame iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Luhua Xiaomo Umsebenzi ophambili: Ipakheji Yeoyile YeSesame iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Imilinganiselo nePakishini: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Iithegi: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Ubuchwepheshe Bokuvelisa: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Umngeni Woyilo: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Uphando: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inkuthazo: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Ubude Beprojekthi: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Ukuhamba Komsebenzi: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Amalungu Eqela: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie