2019 National Card Collection Day Deck Ipakethe Yamakhadi Okudlala ngu-Alexander Chin

Uyilo olubizwa ngokuba yi-2019 National Card Collection Day Deck Ipakethe Yamakhadi Okudlala olwenziwe ngu-Alexander Chin ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2020

2019 National Card Collection Day Deck Ipakethe Yamakhadi Okudlala

ngu Alexander Chin

Umxhasi: Seasons Playing Cards

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

40,658

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#101023

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-2019 National Card Collection Day Deck Ipakethe Yamakhadi Okudlala

IDeck yoSuku loKuqokelelwa kwaMakhadi kaZwelonke ka-2019 yipakethe esebenzisanayo yamakhadi okudlala. Uyilo luphefumlelwe ziibhotwe zaseMorocco, ezinemikrolo ye-intaglio elinganisa umsebenzi wamatye aqingqiweyo kunye neepatheni zejometri. Umceli-mngeni oshicilelwe ecaleni umema umsebenzisi ukuba avule isango. Ukuphakanyiswa kwesango elingumnyele ngendlela yomngxuma wesitshixo kutyhila inqanaba lokuqala. Isipili esisezindleleni ezimbini esenziwe ngokukhethekileyo esine-opacity yama-30 ekhulwini sifihla igumbi elibonakala xa kukhanyiswa ukukhanya ngaphakathi. Ukutyhilwa kokugqibela kubonisa umbhobho okhanyisiweyo ophindaphindwayo. Amakhadi aqatywe ngesiphumo esiqaqambileyo esiphakamileyo seethayile.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

2019 National Card Collection Day Deck Ipakethe Yamakhadi Okudlala ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. 2019 National Card Collection Day Deck Ipakethe Yamakhadi Okudlala iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. 2019 National Card Collection Day Deck Ipakethe Yamakhadi Okudlala idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
Imilinganiselo nePakishini: Width 68mm x Depth 22mm x Height 90mm
Iithegi: Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
Ubuchwepheshe Bokuvelisa: Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
Umngeni Woyilo: The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
Uphando: The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
Inkuthazo: Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
Ubude Beprojekthi: Designed in Morocco April 2019
Launched in Chicago, USA October 2019
Ukuhamba Komsebenzi: STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
Iipathenti: .
Amalungu Eqela: Creative Director: Alexander Chin
Illustration & Design: Alexander Chin
Amagunya Emifanekiso: Photography: Bryan Aellen