Adore Repackaging Umsebenzi Ophambili: Ipakheji Yeempahla Zangesikhathi Sekhefu ngu-Etereo Pte Ltd

Uyilo olubizwa ngokuba yi-Adore Repackaging Umsebenzi Ophambili: Ipakheji Yeempahla Zangesikhathi Sekhefu olwenziwe ngu-Etereo Pte Ltd ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2020

Adore Repackaging Umsebenzi Ophambili: Ipakheji Yeempahla Zangesikhathi Sekhefu

ngu Etereo Pte Ltd

Umxhasi: Etereo Pte Ltd

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

13,995

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#101113

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Adore Repackaging Umsebenzi Ophambili: Ipakheji Yeempahla Zangesikhathi Sekhefu

Umbhalo Wencwadi: I-Adore lipakheji eyenzelwe iimpahla zangesikhathi sekhefu. Ipakheji isebenzisa uhlobo lokubhala oluthandekayo njengesixhobo esiphambili sokuyila ukuze kudalwe imvakalelo yobutsha nokuphila. Ubume beyilo bulula kwaye lubekwe phezu kwesiseko esingenanto, ukuze ingqalelo ijoliswe kumxholo wempilo yamabhinqa. Ipakethe nganye yenziwe ngefoyile yealuminiyam evaliwe ngokupheleleyo enesivalo esinokuvulwa saza savalwa kwakhona, kuvumela abasebenzisi ukuba bathabathe okufunekayo baze bavale ipakethe kwakhona ukuze bakhusele iimpahla kwiintsholongwane neebhaktheriya. Kuveliswa iindidi ezintathu ngobungakanani, ezenzelwe ukusetyenziswa kwelaphu elincinci, imini nobusuku.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Adore Repackaging Umsebenzi Ophambili: Ipakheji Yeempahla Zangesikhathi Sekhefu ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Adore Repackaging Umsebenzi Ophambili: Ipakheji Yeempahla Zangesikhathi Sekhefu iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Adore Repackaging Umsebenzi Ophambili: Ipakheji Yeempahla Zangesikhathi Sekhefu iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Imilinganiselo nePakishini: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Iithegi: Sanitary Pads, Repackaging, Rebranding, Females
Ubuchwepheshe Bokuvelisa: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Umngeni Woyilo: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Uphando: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Inkuthazo: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Ubude Beprojekthi: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Ukuhamba Komsebenzi: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Amalungu Eqela: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng