Jianlibao Wepop Primary Function: Ipakethe Yesiselo ngu-Tiger Pan

Uyilo olubizwa ngokuba yi-Jianlibao Wepop Primary Function: Ipakethe Yesiselo olwenziwe ngu-Tiger Pan ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2020

Jianlibao Wepop Primary Function: Ipakethe Yesiselo

ngu Tiger Pan

Umxhasi: Jianlibao

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

34,636

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#101162

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Jianlibao Wepop Primary Function: Ipakethe Yesiselo

Wepop yipakethe eyilelwe amanzi anamagaqa aneziqhamo ngaphandle kweswekile. Ibhotile ye-PET inobume obulula obuya bunciphe ngasentla. Ifilimu ye-silk-screen engabengezeliyo inika umphezulu ukubambeleleka okuzinzileyo nemvakalelo ethambileyo. Uhlobo lwamagama lusebenzisa isiphumo se-pixel, kwaye uphawu ngalunye lwahlulwa lwaba yimigca eyahlukeneyo esebenza njengezitena zokwakha. Iziqhamo zizotywe ngesimbo se-pop art, ngemibala ephikisanayo enobunyulu obuphezulu ephawula iincasa ezine. Le pakethe injongo yayo kukwazisa isiselo esisempilweni kubathengi abaselula.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Jianlibao Wepop Primary Function: Ipakethe Yesiselo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Jianlibao Wepop Primary Function: Ipakethe Yesiselo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Jianlibao Wepop Primary Function: Ipakethe Yesiselo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Imilinganiselo nePakishini: Diameter 67.5mm
Height 213mm
Iithegi: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Ubuchwepheshe Bokuvelisa: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Umngeni Woyilo: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Uphando: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Inkuthazo: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Ubude Beprojekthi: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Ukuhamba Komsebenzi: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Amalungu Eqela: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie