Moutai Umsebenzi Ophambili: Iphakheji Yotywala by Yu Kai Liu

Moutai Umsebenzi Ophambili: Iphakheji Yotywala by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2020

Moutai Umsebenzi Ophambili: Iphakheji Yotywala

by Yu Kai Liu

Client: Shenzhen yoto Packaging Technology Co.,Ltd.

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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The Design

About Moutai Umsebenzi Ophambili: Iphakheji Yotywala

Isicatshulwa Sencwadi: I-Moutai yiphakheji eyenzelwe utywala lwesiTshayina i-baijiu. Ibhokisi lokuqala ukusebenzisa umgaqo wokutsala ikhadi ukutshintsha umzobo kwisakhiwo sephakheji. Xa ikhadi litsalwa, umfanekiso oshicilelweyo uyatshintsha, ubonakalisa izilwanyana ezilishumi elinambini ze-zodiac yamaTshayina kunye neenkumbulo zentsomi zibuthelene kwidili eMaotai Town. Imizobo ibhekisa kwinkcubeko nakubuhle bendabuko yamaTshayina. Ibhotile yenziwe ngobuchule bobumba (ceramic). Iphepha eliqinileyo elivelisa umzobo ophakamileyo ngokweelayini ezintathu (three-dimensional low-temperature embossed paper) lisetyenziselwa ukugcina iipatheni zithembekile kumzobo wokuqala. Ibhokisi ilinganiselwa kubukhulu obungama-140 nge-125 nge-300 milimitha.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Moutai Umsebenzi Ophambili: Iphakheji Yotywala ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Moutai Umsebenzi Ophambili: Iphakheji Yotywala iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Moutai Umsebenzi Ophambili: Iphakheji Yotywala iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Dimensions & Packaging: Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter
Tags: maotai, baijiu, illustration, zodiac, packaging design
Production Technology: It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Design Challenge: The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Research: Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspiration: Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Project Duration: The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Operation Flow: Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Team Members: Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun