Shiny Meadow A2 Ibhotile Yobisi ngu-Mengniu Dairy

Uyilo olubizwa ngokuba yi-Shiny Meadow A2 Ibhotile Yobisi olwenziwe ngu-Mengniu Dairy ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2020

Shiny Meadow A2 Ibhotile Yobisi

ngu Mengniu Dairy

Umxhasi: China Mengniu Dairy Company Co., Ltd.

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

28,232

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#101529

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Shiny Meadow A2 Ibhotile Yobisi

I-Shiny Meadow A2 yibhotile eyilelwe ubisi olutsha. Ibhotile yenziwe nge-PET enokungena okuphezulu, enika isimbo seglasi. Imilo isekelwe kwibhotile yeglasi yobisi yaseYurophu eqhelekileyo kwaye iphinda izotywe ngendlela yale mihla. Indawo enkulu ecacileyo ibonisa ubisi olungaphakathi, ngoko imveliso ingabonwa ngokuthe ngqo. Uphawu olukhulu lwe-A2 embindini ludityaniswe nepiramidi yokutya ukwenza umfanekiso wophawu. Ibhotile ithwala i-720 ml kwaye ilinganisela i-80 mm kubungakanani obukhulu bombhoxo kunye ne-238 mm ubude. Uyilo lujolise ekuboniseni ubulula nobunyulu.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Shiny Meadow A2 Ibhotile Yobisi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Shiny Meadow A2 Ibhotile Yobisi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Shiny Meadow A2 Ibhotile Yobisi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Imilinganiselo nePakishini: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Iithegi: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Ubuchwepheshe Bokuvelisa: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Umngeni Woyilo: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Uphando: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Inkuthazo: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Ubude Beprojekthi: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Ukuhamba Komsebenzi: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Iipathenti: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Amalungu Eqela: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Amagunya Emifanekiso: .