Menton Umsebenzi Ophambili: Ipakheji Yamanzi Anencasa ngu-Sidel Machinery Shanghai Co.,Ltd.

Uyilo olubizwa ngokuba yi-Menton Umsebenzi Ophambili: Ipakheji Yamanzi Anencasa olwenziwe ngu-Sidel Machinery Shanghai Co.,Ltd. ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2020

Menton Umsebenzi Ophambili: Ipakheji Yamanzi Anencasa

ngu Sidel Machinery Shanghai Co.,Ltd.

Umxhasi: Sidel Machinery (Shanghai) Co.,Ltd.

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

11,014

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#101535

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Menton Umsebenzi Ophambili: Ipakheji Yamanzi Anencasa

Menton yiyilo lepakheji yamanzi anencasa ethambileyo eyenziwe ngeelamula ezithengwa kwamanye amazwe. Uyilo lusebenzisa uluhlu lweembala eziqaqambileyo ezikhumbuza iiholide ezisemva kwelanga zaseMeditera. Ipatheni yeelamula ezizotywe ngokungacwangciswanga idala umoya othambileyo kwaye ixhasa uhlobo lwendalo nolempilo yesiselo. Umbala oblowu onombane wenza uhlobo olwahlukeneyo lokungcamla lube nye kwaye unika umqondiso wodidi olucikidekileyo. Ibhotile ethe ngqo yenziwe nge-PET kwaye isinda kuphela iigremu ezingama-17.85 kubungakanani obungamamilitha angama-500, into eyonga izinto ezisetyenziswayo kunye namandla ngexesha lokuveliswa.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Menton Umsebenzi Ophambili: Ipakheji Yamanzi Anencasa ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Menton Umsebenzi Ophambili: Ipakheji Yamanzi Anencasa iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Menton Umsebenzi Ophambili: Ipakheji Yamanzi Anencasa iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Imilinganiselo nePakishini: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Iithegi: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Ubuchwepheshe Bokuvelisa: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Umngeni Woyilo: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Uphando: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Inkuthazo: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Ubude Beprojekthi: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Ukuhamba Komsebenzi: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Iipathenti: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Amalungu Eqela: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Amagunya Emifanekiso: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini