Yuyuan Road Baijiu Umsebenzi Ophambili: Iphakheji Yotywala ngu-Wen Liu and Xuedan Diao

Uyilo olubizwa ngokuba yi-Yuyuan Road Baijiu Umsebenzi Ophambili: Iphakheji Yotywala olwenziwe ngu-Wen Liu and Xuedan Diao ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2020

Yuyuan Road Baijiu Umsebenzi Ophambili: Iphakheji Yotywala

ngu Wen Liu and Xuedan Diao

Umxhasi: Zhiyu Department (Shanghai) co. Ltd

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

17,731

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#102183

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Yuyuan Road Baijiu Umsebenzi Ophambili: Iphakheji Yotywala

Isicatshulwa Sencwadi: I-Yuyuan Road Baijiu yiphakheji eyenzelwe utywala lwaseTshayina olwenziwa kwidolophu iMaotai, kwiphondo laseGuizhou. Uyilo lu-inspiwe yi-Yuyuan Road, isitrato esinembali eShanghai, kunye nesakhiwo esiphambili kwesi sitrato. Uphawu lwenkampani (logo) lubonisa isiqwenga se-Paramount, isakhiwo esibalulekileyo nophawu lwenkcubeko eShanghai. Ibhokisi yangaphandle yenziwe ngeplastiki ephinde yasetyenziswa, ibhotile yenziwe ngedongwe (ceramic) enomthambo wegolide, ekhethelwe ngesipreyi, ze isiciko senziwe ngeplastiki. Ibhokisi ilinganiselwa kuma-100 ngama-100 ngama-290 milimitha. Le phakheji injongo yayo kukudlulisela inkcubeko yaseShanghai kubathengi.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Yuyuan Road Baijiu Umsebenzi Ophambili: Iphakheji Yotywala ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Yuyuan Road Baijiu Umsebenzi Ophambili: Iphakheji Yotywala iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Yuyuan Road Baijiu Umsebenzi Ophambili: Iphakheji Yotywala iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Imilinganiselo nePakishini: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Iithegi: Shanghai, Yuyuan Road, History, Street, Building
Ubuchwepheshe Bokuvelisa: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Umngeni Woyilo: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Uphando: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Inkuthazo: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Ubude Beprojekthi: The project started in November 2018 and finished in September 2019 in Shenzhen.
Ukuhamba Komsebenzi: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Amalungu Eqela: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Amagunya Emifanekiso: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019