Tucher AEcht Nuernberger Kellerbier Uyilo Lokupakisha Utywala Lwe-Bavarian by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 Ibhaso Legolide le-A' Design Award in Uyilo lwePakheji Competition Category.
IgolideIpakheji· 2020
Tucher AEcht Nuernberger Kellerbier Uyilo Lokupakisha Utywala Lwe-Bavarian
Client: Bloom GmbH Nürnberg
Ibhaso Legolide le-A' Design Award Winner in Ipakheji Category
Verified Award Winner
Verify Award Status for #102378The Design
About Tucher AEcht Nuernberger Kellerbier Uyilo Lokupakisha Utywala Lwe-Bavarian
Ngamaxesha aphakathi, iindawo zotywala bendawo ziyeke iminyaka yazo yobhiya engaphezulu kweminyaka engama-600 ezindala ezisikiweyo phantsi kwenqaba yaseNuremberg. Ukuhlonipha le mbali, ukupakishwa kwe "AEcht Nuernberger Kellerbier" kuthatha ukujonga okwenyani emva kwexesha. Ilebheli yebhiya ibonisa umzobo wesandla wenqaba ehleli ematyeni kunye nomgqomo wokhuni kwindlu yokugcina izinto, eyenziwe ngohlobo lweediliya. Ukutywinwa kwelebheli enophawu lwentengiso lwenkampani "iSt. Mauritius" kunye nesithsaba sombala wobhedu sidlulisa ubugcisa kunye nokuzithemba.
The Recognition
About the Ibhaso Legolide le-A' Design Award
Tucher AEcht Nuernberger Kellerbier Uyilo Lokupakisha Utywala Lwe-Bavarian ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Tucher AEcht Nuernberger Kellerbier Uyilo Lokupakisha Utywala Lwe-Bavarian iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Tucher AEcht Nuernberger Kellerbier Uyilo Lokupakisha Utywala Lwe-Bavarian idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
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