Paranormal Ukupakishwa Kwewayini by Estudio Maba

Paranormal Ukupakishwa Kwewayini by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Ibhaso Legolide le-A' Design Award in Uyilo lwePakheji Competition Category.

IgolideIpakheji· 2020

Paranormal Ukupakishwa Kwewayini

by Estudio Maba

Client: Bodegas Baron

Ibhaso Legolide le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Paranormal Ukupakishwa Kwewayini

IParanormal luyilo lokupakisha losapho lweewayini eziboniswa kwiibhotile zeBordeaux neBurgundy. Umxholo womzobo usekelwe kwizinto ezingaqhelekanga nezingachazwanga, eziphathwa ngemfihlakalo kunye ne-irony. Imikrolo yedijithali eneenkcukacha ikhumbuza ngeencwadi ezindala ze-alchemy kunye needcodices zamandulo. Iifonti zizotywe ngembonakalo endala nengachanekanga, efana noshicilelo lwesandla. Ileyibhile nganye yenziwe ngephepha lomqhaphu elinombhalo ophakamileyo, ukunyathelisa kunye nemigca yevanishi. Uyilo lwenzelwe ukuhlala ixesha elide nokuvumela amabali amatsha kwivintage nganye okanye uhlobo ngalunye lweediliya.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Paranormal Ukupakishwa Kwewayini ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Paranormal Ukupakishwa Kwewayini iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Paranormal Ukupakishwa Kwewayini idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: wine, bottle, design,
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
Research: From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
Inspiration: From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
Project Duration: Murcia, Spain, January to September 2019
Operation Flow: The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
Patents: Bodegas Baron
Team Members: Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres
Image Credits: Estudio Maba