Enkindle Ibhokisi yeTshokolethi ngu-Ion Avram

Uyilo olubizwa ngokuba yi-Enkindle Ibhokisi yeTshokolethi olwenziwe ngu-Ion Avram ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2020

Enkindle Ibhokisi yeTshokolethi

ngu Ion Avram

Umxhasi: Ion Avram

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

15,656

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#105245

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Enkindle Ibhokisi yeTshokolethi

Ibhokisi Text: I-Enkindle ibhokisi yetshokolethi eyilelwe iithebhulethi ezincinci zetshokolethi emnyama ngeencam ezimbini, itshili kunye nelamoni enepepile. Uyilo lumanyanisa iibhokisi ezimbini, ezisebenza njengeziqhubelo zekhadi eliphuma phezulu (pop-up). Nakuvulwa, ikhadi libonisa ibali elizotywe ngeepikitho zithri-dimensional. Iipikitho ezisecaleni sangaphakathi zibonisa iithebhulethi ezincinci, ezenziwe zibumbe njengentaba-mlilo kwincam yetshili, kunye njengobuncwane bezitiya zegolide kwincam yelamoni enepepile. Le mfuziselo ikhumbuza ixesha elidlulileyo, apho izinongo zazixabiseka njengegolide. Ibhokisi yenziwe ngekhadibhodi kwaye inokugcinwa emva kokuba itshokolethi ityiwe.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Enkindle Ibhokisi yeTshokolethi ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Enkindle Ibhokisi yeTshokolethi iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Enkindle Ibhokisi yeTshokolethi iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
Imilinganiselo nePakishini: 35cm x23cm x2cm the cardboard folded and 35cm x23cm x1cm each box. 5cmx5cm chocolate minitablets
Iithegi: enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
Ubuchwepheshe Bokuvelisa: The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
Umngeni Woyilo: The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
Uphando: We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
Inkuthazo: The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
Ubude Beprojekthi: The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
Ukuhamba Komsebenzi: The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
Amagunya Emifanekiso: Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019