Oulevi Packaging Design Umsebenzi Ophambili Wophakiso Wewele by Zhangyong Hou

Oulevi Packaging Design Umsebenzi Ophambili Wophakiso Wewele by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.

IntsimbiIpakheji· 2021

Oulevi Packaging Design Umsebenzi Ophambili Wophakiso Wewele

by Zhangyong Hou

Client: Oulevi

Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category

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The Design

About Oulevi Packaging Design Umsebenzi Ophambili Wophakiso Wewele

I-Oulevi lulwakhiwo lophakiso lwewele elivela kwifathi. Isitya sisenziwe ngesinyithi esingatyibiliki (stainless steel), esinomthamo ongange-lithara enye, kwaye ubume bawo obucwangcisiweyo (flat development) bubude bungange-274 mm nobude obuphakamileyo bungange-193 mm. Umzobo oshicilelweyo wenza isimo esifana negilasi lewele. Imifanekiso ibonisa imvelaphi yezinto eziluhlaza ezisetyenziswayo, ezizezi: ibhali (barley) evela e-Australia, igwele (yeast) evela emantla eYurophu kunye ne-hops evela eMntla Melika. Uphawu lwegilasi lunceda abathengi ukuba babone uhlobo lwempahla (brand) bekude. Injongo yoyilo kukubonisa ngokucacileyo ibali lemveliso kushelufu.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Oulevi Packaging Design Umsebenzi Ophambili Wophakiso Wewele ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Oulevi Packaging Design Umsebenzi Ophambili Wophakiso Wewele iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Oulevi Packaging Design Umsebenzi Ophambili Wophakiso Wewele iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou