Mi Temple of Heaven Builder Packaging Isipakethe seSongo Lokwakha (Building Block Toy) ngu-Yang Zhang

Uyilo olubizwa ngokuba yi-Mi Temple of Heaven Builder Packaging Isipakethe seSongo Lokwakha (Building Block Toy) olwenziwe ngu-Yang Zhang ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2021

Mi Temple of Heaven Builder Packaging Isipakethe seSongo Lokwakha (Building Block Toy)

ngu Yang Zhang

Umxhasi: Beijing AIQI Technology Co., Ltd.

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#106355

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Mi Temple of Heaven Builder Packaging Isipakethe seSongo Lokwakha (Building Block Toy)

Isipakethe se-Mi Temple of Heaven Builder sisipakethe sephepha soshicilelo lwesixhobo sokudlala esakhelwa ngamablokhwe. Umphezulu wangaphandle ubonisa iHolo lokuThandazela isiVuno esiHle ngemizobo yemigca ecikizekileyo, kunye nendlela yokubeka izinto enendawo emhlophe ebanzi egcina umfanekiso uzolile. Isakhiwo sidibanisa ukubonisa nokupakisha kwibhokisi enye. Ukuvula isigqubuthelo esingasentla kutyhila ucango olushicilelweyo olubonisa imbali yokudibanisa umthi wesiTshayina wemveli, kunye noluhlu lwazo zonke iindawana ngasemva. Ngasemva kocango, izikhwama zamablokhwe zibekwe ngamanqanaba. Isakhiwo sangaphakathi singakhutshwa size sisetyenziswe kwakhona njengebhokisi yokugcina izinto.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Mi Temple of Heaven Builder Packaging Isipakethe seSongo Lokwakha (Building Block Toy) ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Mi Temple of Heaven Builder Packaging Isipakethe seSongo Lokwakha (Building Block Toy) iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Mi Temple of Heaven Builder Packaging Isipakethe seSongo Lokwakha (Building Block Toy) iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
Imilinganiselo nePakishini: Packaging Size: 403x301x155mm
Iithegi: Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
Ubuchwepheshe Bokuvelisa: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Umngeni Woyilo: How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
Uphando: The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
Inkuthazo: Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
Ubude Beprojekthi: The project started in March 2020 and finished in May 2020 in Beijing, China
Ukuhamba Komsebenzi: The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life.
Amalungu Eqela: Beijing AIQI Technology Co., Ltd.
Amagunya Emifanekiso: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao