Cera Una Volta Ileyibhile Yewayini ngu-Giovanni Murgia

Uyilo olubizwa ngokuba yi-Cera Una Volta Ileyibhile Yewayini olwenziwe ngu-Giovanni Murgia ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2021

Cera Una Volta Ileyibhile Yewayini

ngu Giovanni Murgia

Umxhasi: Cantine Chessa

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

34,281

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#108149

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Cera Una Volta Ileyibhile Yewayini

I-Cera Una Volta (Kwakanye Ngexesha) ayisiyowayini nje kodwa iphinde ibe nokutsiba kwixesha elidlulileyo. Yazalwa kwiphupha lokudala i-oenological jewel encinci ngokuxabisa imfundiso yookhokho kunye nobuchule bokwenza iwayini kwixesha elidlulileyo. Uluvo lwengqiqo yokuyila yewayini isixelela, kubulula bebali eliyintsomi ubaxo elimelwe kakuhle ngumfanekiso okwileyibhile, ibali lokuzalwa kwale wayini kunye nelokuba yenziwa ngubani. Isitayela esikhethiweyo ngamabomu yi-fairytale, ukunika umtsalane womlingo kwiwayini eyahluke kakhulu kwindlela yakudala yaseVermentino.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Cera Una Volta Ileyibhile Yewayini ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Cera Una Volta Ileyibhile Yewayini iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Cera Una Volta Ileyibhile Yewayini idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Imilinganiselo nePakishini: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Iithegi: wine, packaging, illustration, label design
Ubuchwepheshe Bokuvelisa: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Umngeni Woyilo: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Uphando: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Inkuthazo: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Ubude Beprojekthi: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Ukuhamba Komsebenzi: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Amalungu Eqela: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Amagunya Emifanekiso: 3D Render: Bruno Haver
Photography: Giovanni Murgia