IBIS Bread Culinary Explorers Rebranding ngu-Wolkendieb Design Agency

Uyilo olubizwa ngokuba yi-IBIS Bread Culinary Explorers Rebranding olwenziwe ngu-Wolkendieb Design Agency ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2021

IBIS Bread Culinary Explorers Rebranding

ngu Wolkendieb Design Agency

Umxhasi: IBIS Backwarenvertriebs GmbH

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

15,096

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#108487

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-IBIS Bread Culinary Explorers Rebranding

Ngaphezulu kweminyaka engama-30, i-IBIS Backwaren izisa isonka kunye nezinto ezikhethekileyo zeViennoiseries kwimarike yaseJamani. Ukufumana ukuqondwa ngcono kwiishelufu, i-Wolkendieb iphinde yazisa ubuni bebhrendi yabo, yaphinda yayila ipotifoliyo esele ikhona kunye neemveliso ezintsha. Impembelelo yembonakalo yelogo yahlaziywa kwaye yomelezwa ngokubulela kwisakhelo esinombala oqaqambileyo, kunye nobukhulu obuphindwe kabini kuzo zonke iindlela. Umsebenzi wawukukubonisa umgangatho kunye nokuguquguquka kweemveliso zokubhaka. Ukuze udale isakhiwo esingcono kwaye ulandele ukuqonda kwabathengi, iphothifoliyo yahlulahlulwe kwiindidi ezi-2: isonka kunye neViennoiseries.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

IBIS Bread Culinary Explorers Rebranding ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. IBIS Bread Culinary Explorers Rebranding iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. IBIS Bread Culinary Explorers Rebranding iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Showcasing recipes for every product demonstrates how easy it is for the consumer to indulge himself home. The bread range gathers iconic specialities such as French baguette, Finnish bread or Italian Ciabatta. Top-viewed photos in the making on a dark slate background show how tasty and modern the brand is. The result is a trendy and premium design with a strong encouragement message for the consumer to try it home.
Imilinganiselo nePakishini: Printed or labelled films with different sizes according to each product’s characteristics. The back of packagings are always free of design to allow the consumer to see the products correctly and most of the time, there is a window in the front.
Iithegi: packaging, brand image, rebranding, Wolkendieb, mass market, range, Ibis Backwaren, bakery, bread, Germany
Ubuchwepheshe Bokuvelisa: All products are packed in either molded film, flow packs or film bags. Some products are labelled, some are directly film printed. The aim was to create a consistent and modern brand image for the bread range under consideration of the different printing methods.
Umngeni Woyilo: The challenge for the design agency Wolkendieb was to create an eye-catching and modern design that would boost the quality feeling of the products without over-selling them. The new brand image had to incorporate controversial objectives, and had to fit with a pre-defined brand platform.
Uphando: Together, Wolkendieb and IBIS explored the brand image and brand platform by using focus group discussions with IBIS consumers and non-consumers. Design ideas for rebranding and packaging relaunch, based on these insights, were proposed by Wolkendieb. New brand identity and new packagings were extensively tested with both already-consumers and non-consumers of IBIS. The new brand image was positively received in both target groups.
Inkuthazo: IBIS Backwaren brings bread specialities into German market for over 30 years. In order to get to the next level of recognition in shelves, design agency Wolkendieb relifted their brand image. The task was to reflect the quality and versatility of the product range. Therefore, the whole brand portfolio was redesigned, extended and separated in two categories: bread and viennoiseries. By creating different looks according to consumer insights, portfolio was clearer structured and finally got that missing wow-effect.
Ubude Beprojekthi: The project started in July 2018 in Aachen, Germany and finished in December 2019. It was exhibited in ISM Cologne trade fair in January 2020.
Ukuhamba Komsebenzi: Old IBIS products had a low to inexistant focus on brand image. After Wolkendieb's brand and packaging relaunches, in-shelf recognition from consumers has dramatically increased, therefore boosting the sales. Each product has its own tasty recipe and atmosphere. A white serif script finishes off the homemade touch. Wolkendieb created a new logo which acts as a quality flag on the packaging. Each product family is visualised through icons and on-pack statements, which show the versatility of the new IBIS design.
Amalungu Eqela: Creative Director: Annika Reuber
Art Director: Chloé Noret
Junior Art Director: Daskia Frohn
Amagunya Emifanekiso: Image #1: IBIS, Bread Culinary Explorers, 2020
Image #2: IBIS, Bread Culinary Explorers, 2020
Image #3: IBIS, Bread Culinary Explorers, 2020
Image #4: IBIS, Bread Culinary Explorers, 2020
Image #5: IBIS, Bread Culinary Explorers, 2020