Hmp Umsebenzi Oyintloko by Fanny De Bray

Hmp Umsebenzi Oyintloko by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Ibhaso Lentsimbi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IntsimbiIgrafiki· 2021

Hmp Umsebenzi Oyintloko

by Fanny De Bray

Client: Made for you

Ibhaso Lentsimbi le-A' Design Award Winner in Igrafiki Category

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Verified Award Winner

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Colors

The Design

About Hmp Umsebenzi Oyintloko

HMP luphawu lwesikhokelo olwenzelwe iqela lobunjineli bemishini. Ilogo igxininisa amandla enkampani kwaye icacisa unxibelelwano lwayo. Oonobumba babunjwe ngendlela efanayo neqela elibacwangcisa ngayo ezicwangcisweni zalo. Imizobo neekhonkco zobuchwephesha ezisemva zibonakalisa inkxaso yehlabathi jikelele ekunikezelwa yiHMP. Yonke indawo yobuchule iphawulwe ngomfanekiso nombala othile, okhethwe kunye nomthengi ukucacisa iinkonzo ezahlukeneyo. Uphawu lusetyenzwe ukuze lufaneleke kwimidiya yedijithali neyoshicilelo, kubandakanywa amakhadi oshishino, iphepha lokubhalela kunye neefolda.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Hmp Umsebenzi Oyintloko ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Hmp Umsebenzi Oyintloko iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Hmp Umsebenzi Oyintloko iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Production Technology: Logo
Business card
Letterhead paper
Folder
Design Challenge: How to modernize and make more human an industrial universe.
Research: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Project Duration: The project started in January 2019 and finished in September 2019.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Image Credits: Photographer: Maxime Huriez