Uyilo olubizwa ngokuba yi-Cascahuin Ibhotile yeTequila olwenziwe ngu-Humberto Garcia ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.
IsilivereIpakheji· 2021
Cascahuin Ibhotile yeTequila
ngu Humberto Garcia
Umxhasi: Tequila Cascahuín
Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji
Umwini Webhaso Oqinisekisiweyo
Qinisekisa Isimo Sebhaso se-#110322Uyilo
Malunga ne-Cascahuin Ibhotile yeTequila
ICascahuin yibhotile eyilelwe itequila. Umlomo, isangqa nentamo yebhotile zaguqulwa ukuze inkqubo yokutywina isebenze ngesivimba sekhokhi. Uphawu lwebhrendi lufakwe ngokungqolileyo entanyeni, into enika iphakheji itywina elithe gqolo. Isikhongozeli sengilazi senziwa ngokufuthisa isilobo, ngengilazi yesodiyam-khalsiyam njengezinto zesiseko. Isivimba senziwa ngeenkozo zekhokhi yendalo ekhethiweyo etywetywe ngeepigmenti zezityalo ezisemgangathweni wokutya. Ibhotile ilinganiselwa kwi-70 nge-70 nge-260 yeemilimitha. Uyilo lufumana impefumlelo kubuchule bangaphambi kwexesha lamaSpanish, izixhobo kunye nokufundwa kweenkwenkwezi.
Ukuqatshelwa
Malunga ne-Ibhaso Lesilivere le-A' Design Award
Cascahuin Ibhotile yeTequila ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Cascahuin Ibhotile yeTequila iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Cascahuin Ibhotile yeTequila yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.
Emva Koyilo
Ikhithi Yeendaba
Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.
- Iimpawu Ezizodwa
- The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
- Imilinganiselo nePakishini
- the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm - Iithegi
- design, product design, graphic design, art direction, tequila, bottle, visual design
- Ubuchwepheshe Bokuvelisa
- The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments. - Umngeni Woyilo
- One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
- Uphando
- The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.
To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.
The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.
Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time. - Inkuthazo
- The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
- Ubude Beprojekthi
- The project started in April 2020 in Mexico and finished in September 2020 in Mexico
- Amalungu Eqela
- Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez - Amagunya Emifanekiso
- All photos: Irving Jimenez & Humberto Vanhuten
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