Yanghe Personal Letters Baijiu Umsebenzi Ophambili Wokuqulunqa Iziselo Ezinamandla ngu-Zhaoxin Zhu and Dongyan Ruan

Uyilo olubizwa ngokuba yi-Yanghe Personal Letters Baijiu Umsebenzi Ophambili Wokuqulunqa Iziselo Ezinamandla olwenziwe ngu-Zhaoxin Zhu and Dongyan Ruan ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2021

Yanghe Personal Letters Baijiu Umsebenzi Ophambili Wokuqulunqa Iziselo Ezinamandla

ngu Zhaoxin Zhu and Dongyan Ruan

Umxhasi: Jiangsu Yanghe Distillery Co., Ltd

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

14,775

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#110714

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Yanghe Personal Letters Baijiu Umsebenzi Ophambili Wokuqulunqa Iziselo Ezinamandla

Umbhalo Wencwadi: I-Yanghe Personal Letters Baijiu yipakheji yesiselo esinamandla saseTshayina esenziwa eSuqian, kwiphondo laseJiangsu, indawo eyaziwa ngokuvelisa iziselo ezinamandla. Uyilo lubonisa ubugcisa bokubhala bezifundiswa zamaTshayina ngendlela yeeleta ezibhalwe ngesandla, ngelixa imephu yendawo ibonisa imilambo, amachibi kunye namanzi angqongileyo afumaneka kufuphi nendawo yokuvelisa isiselo. Ibhotile yenziwe ngodongwe olunomgangatho omhlophe ongabengezeliyo, kwaye isivalo sebhotile sinokusetyenziswa njengendebe yokusela. Ibhokisi yangaphandle yenziwe ngephepha elisongelweyo (corrugated paper) elikhathalela indalo, likhukuliswe ngeqweqwe lephepha, kwaye ibhokisi ivuleka lula.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Yanghe Personal Letters Baijiu Umsebenzi Ophambili Wokuqulunqa Iziselo Ezinamandla ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Yanghe Personal Letters Baijiu Umsebenzi Ophambili Wokuqulunqa Iziselo Ezinamandla iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Yanghe Personal Letters Baijiu Umsebenzi Ophambili Wokuqulunqa Iziselo Ezinamandla iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Imilinganiselo nePakishini: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Iithegi: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Ubuchwepheshe Bokuvelisa: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Umngeni Woyilo: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Uphando: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Inkuthazo: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Ubude Beprojekthi: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Ukuhamba Komsebenzi: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Amalungu Eqela: Designer: Dongyan Ruan
Amagunya Emifanekiso: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.