Renata-A Primary Function: Ipakethe Yeshampoo by Hsiao Che Hou

Renata-A Primary Function: Ipakethe Yeshampoo by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2021

Renata-A Primary Function: Ipakethe Yeshampoo

by Hsiao Che Hou

Client: Renata

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Renata-A Primary Function: Ipakethe Yeshampoo

Renata-A yibhotile yeshampoo eyilelwe isteji sokunyamekela iinwele. Umzimba webhotile wenziwe ngezinto ezisekelwe kwibhayoloji ezivezwe kwiingcambu zeti ezilahliweyo eziqokelelwe kubalimi beti eTaiwan. Le nto ithatha indawo yepesenti engamashumi amane yeplastikhi yepetrokhemikhali kwaye inceda ekuncipheni kokukhutshwa kwekhabhoni. Ibhotile iqinile njengeziqhelo zeplastikhi eziqhelekileyo, iyakwazi ukuphinda isetyenziswe kwaye ayikhuphi izinto ezinetyhefu emhlabeni emva kokutshiswa. Ipakethe iphethe ishampoo eyenziwe ngeziqhola zamayeza esiTshayina, kwaye uyilo lubonisa umxholo wokuzalwa ngokutsha.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Renata-A Primary Function: Ipakethe Yeshampoo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Renata-A Primary Function: Ipakethe Yeshampoo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Renata-A Primary Function: Ipakethe Yeshampoo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging: 8cm x 3.5cm x 16cm
Tags: Package Design, Visual Design, Brand Design
Production Technology: PLA(Biomass Plastics) / HDPE / Paper
Design Challenge: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research: RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration: 2019 in Taoyuan / Taiwan
Operation Flow: NA
Patents: NA
Team Members: NA
Image Credits: DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU