Dragon Alley Uyilo lweSazisi soPhawu ngu-Tian Liu and Jiayi Chen

Uyilo olubizwa ngokuba yi-Dragon Alley Uyilo lweSazisi soPhawu olwenziwe ngu-Tian Liu and Jiayi Chen ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2021

Dragon Alley Uyilo lweSazisi soPhawu

ngu Tian Liu and Jiayi Chen

Umxhasi: Evil Design Studio

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#111593

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Dragon Alley Uyilo lweSazisi soPhawu

I-Dragon Alley luyilo lwesazisi sophawu olwenzelwe indawo yokutyela ye-hot pot kunye negumbi letiya elikunye nayo. Esi sazisi sakhelwe kumbono wobubini ophuma kwintsomi zamaTshayina. Isazisi sendawo yokutyela sibonisa ukukhululeka ngomfanekiso wombane odudumayo, umva ontsundu we-ink kunye neefonti zoonobumba ezinamandla. Isazisi segumbi letiya sibonisa ukuzibamba ngomfanekiso wokuqhekeka emafini, umbala wephepha wendalo kunye neefonti ezithambileyo. Iimpawu zegolide ezisondelelanayo zidibanisa zombini ezi sazisi. Ukusetyenziswa kubandakanya iikhadi zoshishino, imenyu, iiposta, impahla yokuphakela kunye nezitya zetafile.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Dragon Alley Uyilo lweSazisi soPhawu ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Dragon Alley Uyilo lweSazisi soPhawu iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Dragon Alley Uyilo lweSazisi soPhawu iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Based on the brand attributes of the spirit of dualism and Chinese mythology, we use it in the entire brand design process. In terms of font identification, it conveys such feelings at intercross and interlard to each other mutually. In terms of design elements, the main elements are "Crack of Thunder"in Dragon Alley and "Burst Through Clouds" in Dragon Alley Inner, the former is vigorous, while the latter is gentle. In terms of color, ink color is used as the main background color in Dragon Alley, while natural paper color as the main background color in Dragon Alley Inner, with gradual change of gold as the element.
Imilinganiselo nePakishini: Business card:99mm*50mm,
Bag:293mm*136mm,
Folder:480mm*310mm,
Menu:136mm*293mm,
Menu cover:250mm*140mm,
Poster:A2,
Dinner plate:diameter: 200mm,
Self-heating hot pot: 35mm*30mm*25mm,
Tea Caddy:105mm*105mm*150mm,
Oil tank:diameter 40mm*50mm,
Scarf:300mm*300mm
Iithegi: VIS, Branding, Visual Communication, Type Design, Graphic Design, Chinese mythology, Dragon, Hot pot, Tea
Ubuchwepheshe Bokuvelisa: In terms of design, the software we mainly use are Adobe Illustrator, Photoshop, After Effect and Cinema 4D.

Further more, in the later material production, it uses stamping technology, gravure printing technology, spot color printing and so on, in order to present the brand vision perfectly. In addition, there needs to be special requirements for its printing materials.
Umngeni Woyilo: During the project. We have studied the various historical periods of China from ancient times to modern times. How to convert Chinese mythological information into usable font design, Graphic design and pattern design are the most important issues.

At the same time, how to balance the contradictory and fusion relationship between Dragon Alley and Dragon Alley Inner is also our main task.
Finally, how to integrate the concept of dragon throughout the brand design is also a problem we need to solve.
Uphando: First of all, for a new brand, we need to let it have a complete brand story and a deep brand spirit. For business purposes, we need to make consumers recognize the brand, and based on brand value, we need our designers to create meaningful brand content. We have created a complete mythological worldview for Dragon Alley and Dragon Alley Inner, so that the brand has complete story content and visual symbols from beginning to end.

Relying on this complete set of brand visual system and story system, the brand can have a unified way of communication in terms of visual perception, operation and marketing.
Inkuthazo: We received the project that needed to make the brand design of Dragon Alley Hot Pot and Dragon Alley Inner Tea Room for our client. Dragon Alley has main feature of lively hot pot restaurant, and on the contrary, Dragon Alley Inner corresponds to people's leisure tea time after meals. Chinese living alleys have two special attributes of street life. Based on the spatial differences between the two, the project design seeks to create a sense of contradiction and integration of balance, namely dualism. Emotionally, Dragon Alley represents release, while Dragon Alley Inner immersed in restraint.
Ubude Beprojekthi: The project began in 2019 in Milan, the overall visual design at the end of May 2020, and the project eventually landed in Chengdu China.
Ukuhamba Komsebenzi: The project aims to make a different experience in the Dragon Alley Restaurant by unique brand visual design.
Amalungu Eqela: Designer: Tian Liu, Jiayi Chen, Aowen Zhou, Fan Xiao
Amagunya Emifanekiso: Image#1: Designer Jiayi Chen, 2019,
Image#2: Designer Liu Tian, 2019.