Labelist Cosmetics Iphakheji Yokhathalelo Lwesikhumba ngu-Brava Design

Uyilo olubizwa ngokuba yi-Labelist Cosmetics Iphakheji Yokhathalelo Lwesikhumba olwenziwe ngu-Brava Design ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2021

Labelist Cosmetics Iphakheji Yokhathalelo Lwesikhumba

ngu Brava Design

Umxhasi: Labelist Cosmetics

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

25,259

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#111621

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Labelist Cosmetics Iphakheji Yokhathalelo Lwesikhumba

Ukupakishwa kweeLabelist Cosmetics kuye kwayilwa kuthathelwa ingqalelo iintsingiselo zangoku zecandelo. Imibala ethambileyo kodwa eqaqambileyo isetyenziselwe ukutsala umdla womthengi. Kwenziwe umzamo wokwahlula amanqanaba amathathu emveliso: kubalulekile, unyango kunye nokuqina ngokupakisha, umbala kunye nokuthintela. Isiphumo siye saphunyezwa umphumo ngokusebenzisa iinki ezahlukeneyo, i-varnishes, iintlobo zephepha kunye nokugqiba.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Labelist Cosmetics Iphakheji Yokhathalelo Lwesikhumba ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Labelist Cosmetics Iphakheji Yokhathalelo Lwesikhumba iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Labelist Cosmetics Iphakheji Yokhathalelo Lwesikhumba iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Structure, branding and packaging design for Labelist Cosmetics. They have created a new cosmetic brand following the Clear Beauty trend, which includes 9 different cosmetics. The cosmetic line is divided into 3 levels: the essential that any skin needs, the treatment ones (which are the most important for any skin) and the intensives that they do a shock treatment to the skin.
Imilinganiselo nePakishini: 60 x 36 x 106 mm
A pre-cut has been set up on one side of the pack so you can unfold the box and see the "how to use" and other information.
Iithegi: cosmetics, packaging, graphic design, clean beauty, slow beauty, beauty, rejuvenating
Ubuchwepheshe Bokuvelisa: 3-ink offset printing on graphic cardboard. A black ink with two Pantone that blend into a gradient (different in each model). Silver stamping (essential and intensive) and gold stamping for treatment. Varnish soft touch on white areas to emphasize softness Iriodin varnish in colored areas. It shines with a pearly dot and touches of glitter that make gradients stronger and more nuanced. The interior is printed in 2 inks (the same two Pantone as on the face).
Umngeni Woyilo: The biggest challenge was to design a new packaging for a frenetic sector, cosmetics, in which new designs come onto the market almost daily. This fact marked us from the beginning. The goal was to innovate and create an attractive design, but at the same time fulfilling the mission of the project. What was the hardest part of this design activity. Maintain the visual characteristics that the whole marketing team wanted to offer to this new cosmetic line, but with a tight printing budget.
Uphando: In the pre-sale activation this year, this new brand has successfully captured the attention of various international distributors who want to place it on the market.
Inkuthazo: The range of colors was chosen to evoke the consumer in a healthier environment. The idea was that when the consumer saw the Hoot product, for example, an explosion of vitamins came to his or her mind. It was decided to make gradients by adding iriodin varnish to give movement to the packaging. Also, the team wanted to give a special importance to the user’s experience. That’s why they mixed the soft touch varnish, which has a soft touch, with the contrast of iriodin which has small glitter particles. The packaging contains a pre-cut that allows the consumer to see the inside without opening it completely.
Ubude Beprojekthi: The project started in July 2019 in Barcelona and finished in August 2020 in Barcelona, and it will be exhibited in sales platforms in November 2020.
Ukuhamba Komsebenzi: The formulas are minimalist, streamlined with pure and reliable ingredients. The additives are minimal, those necessary to guarantee the maximum effectiveness of each product. They are not tested on animals (cruelty-free) and do not contain the following ingredients considered harmful: SLS, SLES, parabens, formaldehydes, ophthalates or hydroquinone.
Amalungu Eqela: Structure & Graphic Design: Gal-la Termes
Brand Manager: Esperança Figuerola
PR Manager: Marta Rodríguez
Support Designer: Antonio Castilla
Amagunya Emifanekiso: Image #1: Martí Casanellas
Image #2: Martí Casanellas
Image #3: Martí Casanellas
Image #4: Marc Xalabarder
Image #5: Marc Xalabarder