Kum-Kum Ukupakishwa Kwamanzi by Backbone Branding

Kum-Kum Ukupakishwa Kwamanzi by Backbone Branding is a highly esteemed winner of the very prestigious 2021 Ibhaso Legolide le-A' Design Award in Uyilo lwePakheji Competition Category.

IgolideIpakheji· 2021

Kum-Kum Ukupakishwa Kwamanzi

by Backbone Branding

Client: Backbone Branding

Ibhaso Legolide le-A' Design Award Winner in Ipakheji Category

46,125

Verified Award Winner

Verify Award Status for #111780

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kum-Kum Ukupakishwa Kwamanzi

Ibhotile inamathontsi alinganayo kumacala ayo omane, amabini ajonge phezulu kwaye amabini ajonge ezantsi, abumba ubume bamanzi kugxininiso lwawo oluguquguqukayo. Ngokubhekiselele kwileyibhile kunye ne-logo, i-Backbone Branding idale indibaniselwano yelebula kunye nebhotile egcweleyo, ebonisa ukungafihli kunye neplastiki yamanzi kwi-dynamics yayo. I-tint eluhlaza okwesibhakabhaka yeleyibhile yangasemva idityaniswa ngokufanelekileyo kunye nebhotile kwaye, ngenxa yokukhanya okukhanyelayo kulwelo, yenza ibhotile ibonakale, kunye nelogo emhlophe yebrand kwileyibhile ebonakalayo ibonakala ngenxa ye-blue-tinted. ileyibhile ngasemva.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Kum-Kum Ukupakishwa Kwamanzi ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Kum-Kum Ukupakishwa Kwamanzi iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Kum-Kum Ukupakishwa Kwamanzi idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Dimensions & Packaging: Width 65mm x Depth 55mm x Height 320mm
Tags: water, transparency, minimalism, structure, packaging, design, dynamics
Production Technology: PET bottle
Transparent label
Design Challenge: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Research: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Inspiration: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Project Duration: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Operation Flow: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Team Members: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Image Credits: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion