Shangri La Umsebenzi Ophambili: Ukupakisha Iwayini by Pufine Advertising Ltd. Co.

Shangri La Umsebenzi Ophambili: Ukupakisha Iwayini by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2021

Shangri La Umsebenzi Ophambili: Ukupakisha Iwayini

by Pufine Advertising Ltd. Co.

Client: Yunnan Shangri-La Wine Co. LTD

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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Colors

The Design

About Shangri La Umsebenzi Ophambili: Ukupakisha Iwayini

IShangri La yidizayini yokupakisha yothotho lweewayini ezibomvu ezintathu. Iileyibhile zisebenzisa iitekscha zomzobo we-inki wesiXhosa saseMpuma ukubonisa ukuqukuqela kwewayini kunye nesiqu somdiliya omdala. Xa zibekwe ecaleni komnye, ezi zipakishi zintathu zenza isiqu esinye esijikelezayo. Ipakethe nganye iphethe isilwanyana esivela kwindawo eveliswayo: ibhabhathane lomoya, intlanzi yamanzi kunye ne-pika yomhlaba. Iileyibhile zenziwe ngephepha le-kapok elinomphezulu orhabaxa, kwaye i-embossing yenza itekscha yexolo elidala. Le dizayini ivuselela ingqalelo kubugcisa bemveli kunye nokusingqongileyo kwendalo.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Shangri La Umsebenzi Ophambili: Ukupakisha Iwayini ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Shangri La Umsebenzi Ophambili: Ukupakisha Iwayini iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Shangri La Umsebenzi Ophambili: Ukupakisha Iwayini yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
Dimensions & Packaging: Length:300mm, width:90mm, height:90mm
Tags: Packaging, wine, Nature, Shangri-La, Animals, Ink painting
Production Technology: The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
Design Challenge: We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
Research: The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
Inspiration: The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
Project Duration: The project began in October 2019 and will be completed in August 2020
Operation Flow: 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
Team Members: Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,