Germain Robin California Brandy Umsebenzi Ophambili: Ileyibhile yeBhotile, Ubunini beBrand by Pierre Delebois

Germain Robin California Brandy Umsebenzi Ophambili: Ileyibhile yeBhotile, Ubunini beBrand by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2021

Germain Robin California Brandy Umsebenzi Ophambili: Ileyibhile yeBhotile, Ubunini beBrand

by Pierre Delebois

Client: E&J Gallo

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Germain Robin California Brandy Umsebenzi Ophambili: Ileyibhile yeBhotile, Ubunini beBrand

Isicatshulwa seNcwadi: I-Germain-Robin California Brandy yiyilo lobunini beBrand kunye neleyibhile yebhotile yebrandy eyenziwe eCalifornia. Ubunini bokubonwa bucocekile kwaye buqondile, bubonisa umlinganiso ongagcwaliswanga kodwa ongangqinelaniswa wobhrendi. Uphawu lokuloba lugcina amagama amabini abaseki, ahlukaniswe ngumgca ombalwa, ukubonisa ulinganiso phakathi kobuchule bokucinga kunye nokungqongqo kokwenza. I-California Alembic brandy iphethe ileyibhile yephepha eyenziwe ngezandla emhlophe ebhala uhlobo ngombala obomvu, kunye nenkcazo enembile yendlela zokucwenga kunye nokugugisa.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Germain Robin California Brandy Umsebenzi Ophambili: Ileyibhile yeBhotile, Ubunini beBrand ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Germain Robin California Brandy Umsebenzi Ophambili: Ileyibhile yeBhotile, Ubunini beBrand iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Germain Robin California Brandy Umsebenzi Ophambili: Ileyibhile yeBhotile, Ubunini beBrand iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy.
Inspiration: Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
Team Members: Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager

Read the Press Release