Zhanggong Times Umsebenzi Wokuqulunqwa Kwezitya Zotywala ngu-Wen Liu

Uyilo olubizwa ngokuba yi-Zhanggong Times Umsebenzi Wokuqulunqwa Kwezitya Zotywala olwenziwe ngu-Wen Liu ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2021

Zhanggong Times Umsebenzi Wokuqulunqwa Kwezitya Zotywala

ngu Wen Liu

Umxhasi: Jiangxi Zhanggong Liquor Co., Ltd

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

16,802

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#112289

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Zhanggong Times Umsebenzi Wokuqulunqwa Kwezitya Zotywala

I-Zhanggong Times yiyilo lokuphakisha le-Baijiu eveliswa kwiphondo laseJiangxi, eTshayina. Ibhotile yenziwe ngodongwe olutshiswe ngendlela yokuhombisa. Ngaphambili kwebhokisi kusetyenziswa iphepha elifakwe imibhobho, kwaye uphawu oluyintloko lubekwe kwipleyiti yesinyithi. Uyilo lufumana ugqirho kwiGanzhou, esaziwa njengendawo yokuzalwa kwenkcubeko ebomvu. Umbala obomvu usetyenziswa njengombala ophawulayo kwaye udityaniswe nemifanekiso encedisayo. Umzobo ozolileyo ubonisa izinto zommandla ngokobume-mhlaba nembali, kubandakanywa noMlambo iGan. Ipakethe ilinganiselwa kwi-160 nge-120 nge-330 milimitha.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Zhanggong Times Umsebenzi Wokuqulunqwa Kwezitya Zotywala ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Zhanggong Times Umsebenzi Wokuqulunqwa Kwezitya Zotywala iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Zhanggong Times Umsebenzi Wokuqulunqwa Kwezitya Zotywala iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Imilinganiselo nePakishini: 160mm*120mm*330mm
Iithegi: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Ubuchwepheshe Bokuvelisa: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Umngeni Woyilo: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Uphando: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Inkuthazo: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Ubude Beprojekthi: The project started in May 2020 and finished in August 2020 in Shenzhen.
Ukuhamba Komsebenzi: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Amalungu Eqela: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Amagunya Emifanekiso: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.