Heffron Primary Function: Ipakethe Yebhotile Yeram by Martin Zouhar

Heffron Primary Function: Ipakethe Yebhotile Yeram by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2021

Heffron Primary Function: Ipakethe Yebhotile Yeram

by Martin Zouhar

Client: The Green Tree Distillery

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Heffron Primary Function: Ipakethe Yebhotile Yeram

Heffron yiyilo lokupakisha kweram eveliswa lifama lokuveza utywala laseCzech. Iram le ihlonipha imikhosi yaseCzechoslovak, eyalwa eRashiya phakathi konyaka we-1914 no-1918 yaza yanceda ekusekweni iRiphabhlikhi yaseCzechoslovak. UHeffron ligama lenqanawa yokugqibela eyathwala amasoldati ukusuka eRashiya ukuya eYurophu. Uyilo luphefumlelwe zileta amasoldati awayezithumela ekhaya ngethuba lolo hambo lude. Ibhotile yeglasi ecacileyo iphethe i-500 ml. Ilebhile yenziwe ngephepha elikhrimu elinesimilo, elinesixhobo sokugqobhoza istampu yeleta kunye nevarnish ekhazimlayo yasekuhlaleni, eshicilelwe ngemibala emithathu.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Heffron Primary Function: Ipakethe Yebhotile Yeram ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Heffron Primary Function: Ipakethe Yebhotile Yeram iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Heffron Primary Function: Ipakethe Yebhotile Yeram yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Dimensions & Packaging: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tags: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Production Technology: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Design Challenge: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Research: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Inspiration: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Project Duration: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Operation Flow: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patents: Trademark (2019) Palírna U Zeleneho stromu
Image Credits: Photos of the bottles were made in studio Cotashon.