Boo Primary Function: Upakisho lweMveliso yokuCoca ngu-Evgeniya Abramova

Uyilo olubizwa ngokuba yi-Boo Primary Function: Upakisho lweMveliso yokuCoca olwenziwe ngu-Evgeniya Abramova ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2021

Boo Primary Function: Upakisho lweMveliso yokuCoca

ngu Evgeniya Abramova

Umxhasi: Boo

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

26,882

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#114004

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Boo Primary Function: Upakisho lweMveliso yokuCoca

Boo lupakisho olwenzelwe uthotho lweemveliso zokucoca eziqondaniswe namakhaya anabantwana abancinci. Olu thotho luquka ijeli yokuhlamba izitya kunye nezinto zokudlala zabantwana enento ekhutshwe kwikhamomayile, ijeli yokucoca umgangatho enento ekhutshwe kwi-aloe vera kunye nesprei yegumbi lokuhlambela enento ekhutshwe komthi wetiye. Ezi mveliso zisekelwe kwizithako zendalo, ngaphandle kwemibala eyongezelelweyo kunye namaqhingqi. Ibhotile nganye yeplastiki iphethe ilebhile yeshrink sleeve enemibala emzuba. Imizobo yeentsholongwane ivela kwiilebhile, kwaye imveliso nganye ibonisa intsholongwane eyahlukileyo. Iindawo ezicacileyo zebhotile zibonisa ukuba iintsholongwane ziyasulwa.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Boo Primary Function: Upakisho lweMveliso yokuCoca ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Boo Primary Function: Upakisho lweMveliso yokuCoca iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Boo Primary Function: Upakisho lweMveliso yokuCoca yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
Imilinganiselo nePakishini: Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm
Iithegi: packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
Ubuchwepheshe Bokuvelisa: Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve
Umngeni Woyilo: The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
Uphando: In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
Inkuthazo: The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
Ubude Beprojekthi: The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
Ukuhamba Komsebenzi: The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
Iipathenti: Copyrights belong to Evgeniya Abramova, 2019
Amalungu Eqela: Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin
Amagunya Emifanekiso: Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin