Hotel New Grand Ready-to-eat Meals Ukupakishwa Kokutya by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Ukupakishwa Kokutya by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 Ibhaso Legolide le-A' Design Award in Uyilo lwePakheji Competition Category.

IgolideIpakheji· 2021

Hotel New Grand Ready-to-eat Meals Ukupakishwa Kokutya

by Kazuaki Kawahara

Client: Hotel New Grand

Ibhaso Legolide le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Hotel New Grand Ready-to-eat Meals Ukupakishwa Kokutya

IHotel New Grand Ready-to-eat Meals luyilo lokupakisha ukutya okulungisiweyo, oluquka ikharri yenyama yenkomo, ikharri yenkukhu kunye nesosi yepasta yaseNapolitan. Ibhokisi yenziwe ngekhadibhodi kwaye isebenzisa umfanekiso wembiza enkulu yokupheka njengeyona nto iphambili kwimizobo yayo. Uyilo olulula luyaziphepha imizobo kunye neefoto zokutya ezidla ngokubonwa kwiipakethe zokutya okulungele ukutyiwa. Injongo kukudlulisa isithethe nesidima sehotele yakudala eYokohama ngendlela enobuchule obumnandi. Le pakethe ilungele ukutya kwasekhaya kwaye ikwakhethwa njengesipho.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Hotel New Grand Ready-to-eat Meals Ukupakishwa Kokutya ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Hotel New Grand Ready-to-eat Meals Ukupakishwa Kokutya iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Hotel New Grand Ready-to-eat Meals Ukupakishwa Kokutya idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.