Pure Umsebenzi Ophambili: Ipakheji Yomveliso by Ouzhu Huang and Qinjie Lu

Pure Umsebenzi Ophambili: Ipakheji Yomveliso by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.

IntsimbiIpakheji· 2021

Pure Umsebenzi Ophambili: Ipakheji Yomveliso

by Ouzhu Huang and Qinjie Lu

Client: Shenzhen Laika Technology Co., Ltd.

Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Pure Umsebenzi Ophambili: Ipakheji Yomveliso

Isicatshulwa Sencwadi: I-Pure lulwakhiwo lwepakheji yefonti yamanzi yezilwanyana ezifuywayo. Umbala oluhlaza nomhlophe yiyo imibala esemgangathweni, umbala oluhlaza umele amanzi, umhlophe umele ukucoceka. Imifanekiso yezimo zamacala amahlanu omveliso ipapashwe ebhokisini, ukuze abathengi babone kanye kanye ukuma kwento ephakathi, ngeli xesha loo mifanekiso ikwasebenza njengomhombiso. Umbala oluhlaza otyibilikayo ubonisa amanzi acocekileyo ahambayo. Ibhokisi ilinganiselwa kwii-300 ngee-210 ngee-220 zeemilimitha yaye yenziwe ngebhodi ye-clay coated news back ekunye nebhodi ye-ivory, ifilim engacwayithiyo, ukotini eneempuku (pearl cotton) newaphepha lobugcisa.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Pure Umsebenzi Ophambili: Ipakheji Yomveliso ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Pure Umsebenzi Ophambili: Ipakheji Yomveliso iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Pure Umsebenzi Ophambili: Ipakheji Yomveliso iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Dimensions & Packaging: 300 mm x 210 mm x 220 mm
Tags: Pet Product, Water, Pure, Packaging, Blue, White
Production Technology: Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
Design Challenge: The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
Research: LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Inspiration: The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
Project Duration: In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
Operation Flow: Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
Team Members: Ouzhu Huang
Qinjie Lu
Yonjie Fang
Image Credits: Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020