Mr Baldie Umsebenzi Ophambili: Ipakheji yeCookie by Mutian Yu

Mr Baldie Umsebenzi Ophambili: Ipakheji yeCookie by Mutian Yu is a highly esteemed winner of the very prestigious 2021 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2021

Mr Baldie Umsebenzi Ophambili: Ipakheji yeCookie

by Mutian Yu

Client: Savannah College of Art and Design

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mr Baldie Umsebenzi Ophambili: Ipakheji yeCookie

Isicatshulwa seNcwadi: Mr Baldie luyilo lwepakheji yeecookie eqhagamshela iicookie ezinesimo sobuso kunye nesarhas yetshokholethi. Iseti iqulathe iincam ezintathu: strawberry, mocha kunye ne-original. Cookie nganye yenziwe ngesimo sobuso ngaphandle kweenwele. Isarhas yetshokholethi equlathwe ivumela ukuba icookie ihonjiswe ngokuyinyibilikisa. Isitayela seenwele, iimpumlo (moustache) okanye intshebe (goatee) zingongezwa ngendlela le. Ipakheji yenziwe ngeetin (tinplate) kwaye ilinganiselwa kuma-310 nge-310 nge-60 milimitha. Uyilo luphatha ukutya iisnacks njengamava avanwayo kwaye adlalekayo endaweni yesidlo esilula.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Mr Baldie Umsebenzi Ophambili: Ipakheji yeCookie ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Mr Baldie Umsebenzi Ophambili: Ipakheji yeCookie iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Mr Baldie Umsebenzi Ophambili: Ipakheji yeCookie iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What’s better than cookies or chocolate? Cookies and chocolate! Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Dimensions & Packaging: 310mm * 310mm * 60mm
Tags: Snacks, Interaction, Fun
Production Technology: Tinplate
Design Challenge: Choosing the right snack base on market analysis.
Research: Nowadays, snacks are considered as the “extra calories”. However, many times, we would snack when we are not feeling hungry but stressed, boring, or celebratory. It is the emotional aspects driving us to snack rather than just the flavor. However, the attention of this connection is rare to be seen in today’s market. The missing of this beautiful connection is a loss.
Inspiration: Snacking should be more than just filling our faces with food. It should be flavorful and FUN! Mr. Baldie is a combination of cookie and chocolate, which is created for sharing and making experiences. The package contains three different flavors: strawberry, mocha, and original.
Project Duration: 3 months, Jun 2020, Savannah
Operation Flow: Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Patents: Copyrights belong to Mutian Yu, 2021
Image Credits: Image #1: Photographer Manman Jv, Photographer, 2020.
Image #2: Photographer Manman Jv, Photographer, 2020.
Image #3: Photographer Manman Jv, Photographer, 2020.
Image #4: Photographer Manman Jv, Photographer, 2020.
Image #5: Photographer Manman Jv, Photographer, 2020.