Cap Pac Umsebenzi Ophambili: Imveliso Yokukhuthaza Iziganeko ngu-Joshua Grant Rayner

Uyilo olubizwa ngokuba yi-Cap Pac Umsebenzi Ophambili: Imveliso Yokukhuthaza Iziganeko olwenziwe ngu-Joshua Grant Rayner ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IsilivereUkubhengeza· 2021

Cap Pac Umsebenzi Ophambili: Imveliso Yokukhuthaza Iziganeko

ngu Joshua Grant Rayner

Umxhasi: Cassette Concepts limitied

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ukubhengeza

33,542

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#117274

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Cap Pac Umsebenzi Ophambili: Imveliso Yokukhuthaza Iziganeko

I-Cap Pac yimveliso yokukhuthaza eyilelwe ukusetyenziswa kwiziganeko ezisecaleni. I-Cap Pac yenziwe kwiphepha elinye lekhadi kwaye idibanisa izinto ezininzi eziluncedo. Iimayile ezimbini zelanga zinokukrazulwa kwaye zibotshelelwe entlokweni ukwenza umthunzi emehlweni. Iphaneli eseleyo isebenza njengophawu olunokuthwala umyalezo okhethiweyo kwisiganeko ngasinye. Le phaneli inye ikwasebenza njengesithwali seziselo ezimbini. Kusetyenziswa ikhadi elisetyenziswe kwakhona okanye eliqinisekisiweyo, kunye ne-inki engenamanzi kunye nokoma okusebenzisa amandla amancinci. Injongo kukunciphisa inkunkuma edalwa zizinto zokukhuthaza.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Cap Pac Umsebenzi Ophambili: Imveliso Yokukhuthaza Iziganeko ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Cap Pac Umsebenzi Ophambili: Imveliso Yokukhuthaza Iziganeko iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Cap Pac Umsebenzi Ophambili: Imveliso Yokukhuthaza Iziganeko yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
Imilinganiselo nePakishini: Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Iithegi: Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
Ubuchwepheshe Bokuvelisa: Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Umngeni Woyilo: While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Uphando: We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Inkuthazo: After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Ubude Beprojekthi: The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Ukuhamba Komsebenzi: To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Iipathenti: Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs
Amalungu Eqela: Joshua Grant Rayner