Jincaitou Ipakethe yeBaijiu ngu-Yiyang Liu

Uyilo olubizwa ngokuba yi-Jincaitou Ipakethe yeBaijiu olwenziwe ngu-Yiyang Liu ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2021

Jincaitou Ipakethe yeBaijiu

ngu Yiyang Liu

Umxhasi: Gui Brewery Co., Ltd.

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

24,820

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#117381

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Jincaitou Ipakethe yeBaijiu

IJincaitou luyilo lwepakethe lochungechunge lwezisele zaseTshayina ezibizwa ngokuba yibaijiu. Isiciko senziwe ngezinto ezisemgangathweni wokutya, kwaye iphethini yalo idibanisa ushicilelo lwe-decal lwanamhlanje kunye nobuchule bakudala be-enamel. Ngaphambili kwepakethe kubonisa ingonyama edanisayo, i-jade ruyi kunye ne-magpie, imifuziselo emithathu enxulumene nethamsanqa kwinkcubeko yamaTshayina. Ngasemva kubonisa imibono epeyintiweyo yenkqubo yokwenza utywala, ukusuka ekunikeni ukutya nasekuphekeni ukuya kwimvubelo nokucwengisisa. Ipakethe ilinganiselwa kwi-105 nge-105 nge-260 milimitha kwaye isebenzisa iindlela zokuvelisa zanamhlanje ezigcina iindleko ziphantsi.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Jincaitou Ipakethe yeBaijiu ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Jincaitou Ipakethe yeBaijiu iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Jincaitou Ipakethe yeBaijiu yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
Imilinganiselo nePakishini: Width 105mm x Depth 105mm x Height 260mm
Iithegi: Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
Ubuchwepheshe Bokuvelisa: 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers.
Umngeni Woyilo: The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Uphando: According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
Inkuthazo: In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
Ubude Beprojekthi: This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
Ukuhamba Komsebenzi: Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
Amalungu Eqela: Yiyang Liu