Lezai Dental Clinic Uphawu lweShishini kunye noBunjani beBhrendi ngu-Guangzhou Cheung Ying Design Co., Ltd.

Uyilo olubizwa ngokuba yi-Lezai Dental Clinic Uphawu lweShishini kunye noBunjani beBhrendi olwenziwe ngu-Guangzhou Cheung Ying Design Co., Ltd. ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2021

Lezai Dental Clinic Uphawu lweShishini kunye noBunjani beBhrendi

ngu Guangzhou Cheung Ying Design Co., Ltd.

Umxhasi: Guangzhou Cheung Ying Design Co., Ltd.

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

12,606

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#117574

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Lezai Dental Clinic Uphawu lweShishini kunye noBunjani beBhrendi

Umbhalo weNcwadi: I-Lezai Dental Clinic luphawu kunye nobunjani beBhrendi olwenzelwe ikliniki yamazinyo. Uyilo lusebenzisa imilo ephosakalayo nengaphosakaliyo ukwakha uphawu olubonakalayo olunye. Imigca emide nemifutshane edibaniswe nomjelo ojikelezileyo ibonisa abantu abadala nabantwana bebambene ngezandla besesangqeni. Umlo ongaphosakaliyo esazulwini uthatha ubume bezinyo. Imibala enokugcwala okuphantsi inika imvakalelo yokuphumla nobushushu, ixhase umfanekiso wokhuseleko, uvuyo, kunye nobuchule bomsebenzi. Uphawu lutsalwe ngefomathi ye-vector ukwenzela imida edibanisiweyo neyedijithali kubungakanani obahlukeneyo, kwaye incwadi yemigaqo yebhrendi ixhasa ukusetyenziswa okungaguqukiyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Lezai Dental Clinic Uphawu lweShishini kunye noBunjani beBhrendi ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Lezai Dental Clinic Uphawu lweShishini kunye noBunjani beBhrendi iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Lezai Dental Clinic Uphawu lweShishini kunye noBunjani beBhrendi iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
Imilinganiselo nePakishini: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Iithegi: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Ubuchwepheshe Bokuvelisa: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
Umngeni Woyilo: The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
Uphando: Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
Inkuthazo: LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
Ubude Beprojekthi: The project started in October 2019 and finished in February 2020 in Guangzhou.
Ukuhamba Komsebenzi: The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
Amalungu Eqela: Creative Director: Zhiji Dong
Designer: Lu Gu