BonBonne Nuit Umsebenzi Ophambili: Ipakheji yeSwiti by Ka Wai Tsun

BonBonne Nuit Umsebenzi Ophambili: Ipakheji yeSwiti by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.

IntsimbiIpakheji· 2021

BonBonne Nuit Umsebenzi Ophambili: Ipakheji yeSwiti

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category

11,073

Verified Award Winner

Verify Award Status for #118219

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BonBonne Nuit Umsebenzi Ophambili: Ipakheji yeSwiti

Umbhalo weNcwadi: I-BonBonne Nuit luchungechunge lweyilo lepakheji yeswiti. Igama lidibanisa amagama amabini esiFrentshi, bon bon, elithetha iswiti, kunye nebonne nuit, elithetha ubusuku obumnandi. Umbono umema abathengi ukuba bangcamle amaphupha abo acacileyo. Iipakheji zisebenzisa isimbo se-montage esidibanisa izinto ezingaqhelekanga (surrealistic elements). Ngenxa yokuba amaphupha acacileyo alawuleka, ibali elikwipakheji nganye licebisa umnqweno abantu abanokuba nawo. Amagama eemveliso ezicingelweyo enzelwe ukuvusa imifanekiso yengqiqo engqondweni. Uchungechunge luquka izikhwama ezintathu, amabhokisi amancinci awendilili amathathu kunye namabhokisi amabini akwikona-ngxande anezibambo.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

BonBonne Nuit Umsebenzi Ophambili: Ipakheji yeSwiti ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. BonBonne Nuit Umsebenzi Ophambili: Ipakheji yeSwiti iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. BonBonne Nuit Umsebenzi Ophambili: Ipakheji yeSwiti iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.